Customer Intelligence Platforms (CIPs) help companies collect and analyze detailed customer data from internal and external sources to gain in-depth insights into customer behaviors, needs, and trends. Part of overarching CX software solutions, CIPs analyze customer data from multiple sources, including social media conversations, customer surveys, purchase history, subscription renewals, and customer support interactions. These data insights provide a view into customer motivations and intent that helps organizations personalize customer experiences and make decisions informed by specific customer data.
The main capabilities of Customer Intelligence software include:
Customer Intelligence solutions also integrate with Customer Data Platforms (CDPs) to synchronize data flows between data warehouses and business tools for delivering centralized, unified, and up-to-date customer profiles. Additionally, Integrating Customer Intelligence tools with CRM software can help companies develop a cohesive customer strategy that improves customer relationship management while gathering customer intelligence data at the same time.
In terms of nomenclature, CIPs are sometimes also referred to as Consumer Intelligence platforms.
CXone / Pega Platform / AIXON / Zeotap / Custellence / Adobe Experience Platform / Brandwatch / Staircase AI / Medallia / Hightouch
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