SAP Customer Data Platform Overview

SAP Customer Data Platform collects and analyzes front-end and back-end customer data, creates unique customer profiles and visualizations, and provides real-time insights to help businesses deliver more personalized customer journeys that drive revenue and customer retention.

Key SAP Customer Data Platform Features and Capabilities

• Real-Time, Multi-Source Data Collection: SAP CDP collects real-time customer data from various sources to create unique B2B and B2C customer profiles and define enterprise use cases.
• Customer Profiles & Visualizations: SAP CDP unifies data to generate unique customer profiles, provides customer profile visualizations, and identifies individual and account-level patterns and commonalities.
• Real-Time Decisioning: SAP offers real-time decision-making capabilities in its CDP, which analyzes customer attributes in real-time and provides insights to help companies with audience segmentation and real-time decision-making.
• Customer Data Orchestration: SAP CDP provides integrations that help companies strategically deliver customer data to their business systems.
• Industry-Specific Data Models: SAP CDP provides industry-specific data models that companies can use to gain insight into the unique dilemmas in their industry.
• Data Privacy & Governance: SAP CDP supplies accurate, reliable data that adheres to customer identity and data privacy permissions. 
• Back Office Data Integrations: SAP CDP offers ERP and Supply Chain Management integrations, including a native integration with SAP S/4HANA, its very own proprietary ERP system.
• AI Integrations: SAP CDP is AI-ready, offering Generative AI technology to enhance customer data insights.