BlueConic Overview

BlueConic is a privacy-first Customer Data Platform (CDP) that collects, unifies, and activates compliant, first-party data across an organization’s business systems to enhance customer experiences, while also helping drive revenue growth. BlueConic enhances core business initiatives with data insights for personalized marketing campaigns, improved customer support interactions, and refined monetization strategies.

Key BlueConic Features and Capabilities

• Unified Customer Data & Profiles: BlueConic gives companies access to high-quality, unified data and single customer views that can be used for audience segmentation, customer journey orchestration, and customer analytics. BlueConic also provides inbuilt machine learning, data cleansing, and data normalization tools to ensure data quality.
• Real-Time Audience Segmentation: BlueConic provides real-time audience segmentation tools that companies can use to create and activate unique, multi-dimensional segments across business channels.
• Customer Lifecycle Orchestration: BlueConic offers intelligent customer engagement and marketing tools that allow companies to activate data strategically across marketing channels. With BlueConic, organizations can target customers and personalize experiences based on individual preferences, as well as the current stage of the customer journey.  
• Predictive Modeling & Analytics: BlueConic provides predictive modeling and analytics that leverage an organization’s entire customer profile database to generate accurate customer scores, build intelligent audience segments, and activate data strategically across companywide channels.