Lytics Overview

What is Lytics?

Lytics is a Customer Data Platform (CDP) that collects, unifies, and activates customer data to help organizations make data-driven decisions, streamline business processes, and drive more revenue. Lytics is a privacy-focused CDP that ensures data security and compliance while helping companies leverage customer data, and adapt to industry changes and customer needs.

Key Lytics Features and Capabilities

Data Unification: Lytics gathers and combines data from various sources to create a unified customer database with unique profiles for each customer.
Data Activation: Lytics analyzes raw data and provides actionable insights that companies can use to make real-time, data-informed decisions across the organization.
Identity Resolution: Lytics provides identity resolution to identify anonymous visitors across a company’s various digital channels.
Reverse ETL: Lytics provides reverse ETL capabilities to access data stored in data warehouses, data lakes, and data lake houses and use that data to refine customer profiles and prevent duplications.
Native Generative AI Integration: Lytics offers native generative AI integrations to empower companies with real-time data insights. Organizations can use generative AI prompts to create specific audiences or create schemas with automatically mapped data.
Cloud Data Warehouse Integrations: Lytics supports leading cloud data warehouse integrations and is a preferred Google Cloud Partner.