Klaviyo Overview

Klaviyo is a unified Data & Marketing Automation platform that helps companies centralize and activate real-time customer data. In turn, Klaviyo's AI-powered insights help create meaningful, personalized customer experiences in email, SMS text messages, reviews, web apps, and mobile push notifications.

Key Klaviyo Features and Capabilities

• Klaviyo AI: Klaviyo uses advanced AI technology to analyze customer data and provide valuable insights that help companies innovate and improve marketing campaigns. Klaviyo also offers generative AI tools to support unique content creation.
• Automated Customer Flows: Klaviyo provides automated customer flows to create engagement via email, SMS, and mobile push notifications. Automated flows can include welcome messages, cart abandons, upsells, price drops, and more.  
• Announcement Campaigns: Klaviyo helps companies send customer-targeted, one-time campaigns for product launches or promotions.
• Templates: Klaviyo provides a collection of customizable templates that companies can filter by type and use to prepare customer messaging quickly and easily.
• Customer Profiles: Klaviyo provides data insights into customer behaviors and buying patterns to build accurate customer profiles.
• Audience Segmentation: Klaviyo provides Audience Segmentation tools so that businesses can send tailored messages to highly targeted audiences.
• Integrations & APIs: Klaviyo provides integrations and APIs to help companies consolidate their tech stack and work more efficiently.
• Custom Reporting & Dashboards: Klaviyo offers custom reporting and dashboards to give companies insight into campaign performance metrics.