Email marketing platforms provide a centralized suite of tools and features that are designed to help organizations effectively and efficiently manage email marketing campaigns, enhance engagement, build customer loyalty, and drive revenue.
Email marketing platforms help businesses create customizable email templates, send campaigns, and analyze data to continually hone and improve marketing efforts. These platforms also manage contacts, ensure compliance, and track email performance, boosting open rates and engagement.
Key Features of Email Marketing Platforms
The key features and capabilities of email marketing platforms include the following:
Email Scheduling: Email marketing platforms provide email scheduling tools that help organizations plan out emails in advance and send them at specific dates and times. Email scheduling helps marketers improve engagement, open rates, and email marketing effectiveness.
Segmentation: Email marketing systems provide segmentation features to help organizations break their email list into smaller, highly targeted lists based on specific criteria like demographics, purchase history, or engagement level. Segmentation helps marketing teams increase engagement and conversion rates with personalized, relevant emails tailored to specific groups.
Email Automation: Email marketing platforms typically offer email automation tools and functionality to help marketing teams start email campaigns that are triggered by particular events like signups, cart abandons, or specific campaign milestones. Automation helps companies market more efficiently and ensure that their audiences are receiving relevant emails.
Deliverability: Email marketing platforms, typically by integrating with Email Service Providers (ESPs) offer deliverability features to help organizations ensure that emails reach their customers' or clients' inboxes rather than being sent to the spam folder. High deliverability rates ensure that emails reach the most recipients possible, driving more revenue through effective campaigns.
Analytics: Email marketing platforms provide analytics and customer intelligence tools that give organizations insights into the performance of their email campaigns by tracking metrics such as open rates, click-through rates, and conversion rates. Analytics helps marketing teams understand how an audience is engaging with marketing emails, and then use that data to optimize future campaigns.
CRM Integration: Email marketing systems integrate with CRM systems, allowing companies to sync their email marketing platforms with CRM data to provide a unified view of customer interactions and enable personalized email campaigns.
Top 10 Email Marketing Platforms
Top 10 Email Marketing Platforms sorted by Wheelhouse Score.
Pipedrive CRM is a powerful customer relationship management software designed to help businesses streamline their sales processes and close more deals. The software is packed with features that make it easy to manage and track leads, deals, and contacts, as well as automate tasks and stay on top of...
Keap CRM is a customer relationship management (CRM) software designed specifically for small business owners. It helps to manage customer interactions, automate workflows, and provide insights for growth.
Specializing in email marketing and automation, Campaign Monitor offers a set of intelligent tools to make email efforts extra intuitive. Start off by creating personalized email campaigns, which can also be taken a notch above by crafting equally customized user journeys as well.
ActiveCampaign is a customer relationship management (CRM) and marketing automation platform that enables businesses to manage and automate their marketing, sales, and customer service efforts. It offers a range of features to help companies to streamline their workflows and improve their customer e...
Klaviyo is a unified Data & Marketing Automation platform that helps companies centralize and activate real-time customer data. In turn, Klaviyo's AI-powered insights help create meaningful, personalized customer experiences in email, SMS text messages, reviews, web apps, and mobile push notific...
Mailchimp is an enterprise email marketing platform that goes beyond personalized email campaigns, automations and customer journeys. Whether it's basic transactional emails and landing pages, or sophisticated Google-based retargeting campaigns, Mailchimp offers a vast suite of capabilities that can...
ReachMail is an email marketing software suitable for businesses of all sizes providing tools like dynamic segmentation, A/B testing and automated drip campaigns. It also incorporates other features such as templates for emails, and cleaning of distribution lists. ReachMail also includes intelligent...
Moosend is a complete email marketing platform that allows businesses to engage with their customers through targeted, tailored campaigns. Moosend's user-friendly interface includes extensive segmentation, automation workflows, and customized templates for creating captivating emails. Moosend is sui...
With Constant Contact, go from building a customized website to digital advertising – all from a single and centralized platform. Powered by AI, Constant Contact features everything that the modern business needs to successfully run a business across the digital space.
