YouGov Overview

YouGov is a Consumer Intelligence platform that helps companies gather actionable audience data to provide a complete view of target customers, activate audience data for effective, highly targeted campaigns and ads, and track campaigns and branding with competitive consumer intelligence.

YouGov provides businesses with customer insights based on their living data, containing audience research of over 27 million panel members in 55 countries.

Key YouGov Capabilities

The key YouGov capabilities and features include the following:

• Customer Surveys: YouGov provides a variety of customer survey types to help companies learn more about their customers’ needs, preferences, and behaviors. The survey features offered include:
  • Self-Serve Survey Builder
  • Managed, Researcher-Facilitated Surveys
  • Custom Market Research Surveys
  • Mixed-Mode Surveys
• Audience Intelligence: YouGov provides global Audience Intelligence tools that include high-level audience insights, shopper behavior data, and online consumer behavior.
• Campaign Activation: YouGov offers Campaign Activation tools that help companies perform research-based audience targeting, and create engagement-based digital advertising campaigns.
• Brand, Reputation, & Business Research: YouGov provides organizations with in-depth market and reputation management research and tracking tools for monitoring brand reputation. YouGov also offers customizable trackers for performance and behavior monitoring.
• Social Listening: YouGov has Social Listening tools to help businesses monitor and analyze conversations and sentiments on social media and online platforms.
• Customer Journey Diagnostics: YouGov provides Customer Journey Diagnostics to help companies identify issues and opportunities, to improve customer experiences.