Hightouch Overview

What is Hightouch?

Hightouch is a Data Activation & Management platform that helps companies gather and sync customer data to hundreds of integrated tools directly from their data warehouses. Hightouch provides user-friendly, no-code tools that enable organizations to get their data into marketing, customer success, advertising, marketing automation, CRM, and analytics systems without engineering or APIs.

Key Hightouch Features and Capabilities

Data Activation Tools: Hightouch provides a variety of Data Activation tools to help companies implement data insights into their business systems quickly and easily, including:
- Reverse ETL: With Hightouch’s Reverse ETL, teams can sync relevant data to tools, software, and apps.
- Customer Studio: Hightouch provides a no-code Customer Studio where organizations can easily build and personalize audiences and customer journeys.
- Match Booster: Hightouch’s Match Booster helps companies expand their audiences and improve conversions by boosting match rates on targeted customer lists.
- Personalization API: Development teams can use the Hightouch Personalization API to deliver real-time experiences directly from their data warehouse.
Data Management Tools: Hightouch offers Data Management tools to analyze and leverage customer data to drive growth and minimize data silos across the organization, including syncing high-touch events in the data warehouse, resolving customer identity data, and optimizing campaign performance.