Brandwatch Overview

Brandwatch is an industry-leading Consumer Intelligence platform with a centralized suite of tools that help organizations perform customer research, monitor brand exposure, create impactful content, and strategically engage with customers. Brandwatch uses AI to analyze customer data on over 100 million social and online platforms to help global companies understand customers' feelings about brands and products, identify consumer trends, and support data-informed business decisions.

Key Brandwatch Features and Capabilities

• Consumer Intelligence: Brandwatch has an extensive consumer dataset with over 1.7 trillion historical conversations from over 100 million unique sites, since 2010. Their real-time database grows by hundreds of millions of conversations per day to provide organizations with the most relevant consumer intelligence insights.
• Intelligent Analytics: Brandwatch provides in-depth, AI-optimized analyses to gain insights from unstructured consumer data that changes quickly, including:
  • AI Analyst: Iris, Brandwatch’s AI Analyst, provides insights to users in real-time.
  • Image Analysis: Brandwatch’s Image Analysis tools can identify objects, actions, and logos in any image.
  • Automatic Segmentation: Brandwatch offers Machine Learning classifiers that can segment data automatically according to a company’s specifications.
  • AI Search: AI search helps users instantly find information about brands or topics.
• Social Media Management: Brandwatch provides Social Media Management tools to help companies attract and engage customers across all social platforms.
• Influencer Marketing: Brandwatch offers centralized tools to manage campaigns and influencer relationships in one system.