Online Survey Tools

Online survey tools, also known as online survey makers, help organizations create and distribute surveys to their target audiences online, as well as collect and analyze survey responses. Online surveys can be customized and branded for a streamlined experience and may contain multiple-choice, open-ended, or ranking questions to help companies obtain customer insights.

Online survey tools can gather data from customers, clients, or employees and provide insights that help organizations understand and improve experiences across their digital channels. They can also facilitate market research to uncover customer trends and support academic research.

Key Features of Online Survey Tools

• Survey Creation: Online survey tools offer survey creation features to help companies build surveys for target audiences. Surveys can be branded and customized to flow well in the digital channels where they will be displayed.
• Survey Display: Online survey tools provide survey display features so that organizations can strategically show surveys in email, on websites, or in other locations along the customer journey.
• Survey Answer Types: Online survey tools provide multiple answer types, including multiple-choice, rankings, and open-ended questions, to help organizations gather the type of data they need.
• Multilingual Surveys: Online survey tools typically offer multilingual surveys to help organizations gather information from global audiences.
• Branching & Skip Logic: Online survey tools provide branching or skip logic in surveys that allow companies to set up survey questions that dynamically change based on initial answers provided in the survey.
• Answer Piping: Online survey tools can automatically populate answers to certain successive questions, depending on answers provided to preceding ones.
• Survey Templates: Online survey software contains premade templates that organizations can use to quickly build surveys.
• Survey Data Analysis: Online survey tools provide reporting and analytics features companies can use to analyze responses and obtain insights from the customer data gathered via surveys.
• Survey Software Integrations: Online survey tools integrate with a variety of systems such as Customer Feedback Management solutions, as well as other online and social channels, to display surveys.

Key Use Cases of Online Survey Tools

• Understanding Customer Experience (CX): Online surveys help organizations better understand customers' sentiments, perceptions, concerns, and expectations. This data can be used to personalize and improve customer experiences. Customer Experience (CX) solutions often provide integrated online survey tools to help companies gather customer feedback and gain valuable insights.
• Understanding Employee Experience (EX): Online surveys can gather information from employees to help companies understand how teams feel about their jobs, work environments, and the systems they use each day to complete their work. These surveys help companies improve employee satisfaction, increase engagement, and highlight areas for improvement in the organization.
• Market Research: Online survey tools are an efficient and budget-friendly way for organizations to obtain information from their ideal customer base, uncover trends, and learn more about customer preferences and needs.
• Academic Research: Online surveys are a cost-effective and simplified yet productive way to reach large audiences for conducting academic research with fewer resources. Researchers can create highly customized surveys to gather the specific data they need from surveys and perform analysis on the responses in a centralized system.