Online Survey Tools

What are Online Survey Tools?

Online survey tools, also known as online survey makers, help organizations create and distribute surveys to their target audiences online, as well as collect and analyze survey responses. Online surveys can be customized and branded for a streamlined experience and may contain multiple-choice, open-ended, or ranking questions to help companies obtain customer insights.

Online survey tools can gather data from customers, clients, or employees and provide insights that help organizations understand and improve experiences across their digital channels. They can also facilitate market research to uncover customer trends and support academic research.

Key Features of Online Survey Tools

  • Survey Creation: Online survey tools offer survey creation features to help companies build surveys for target audiences. Surveys can be branded and customized to flow well in the digital channels where they will be displayed.
  • Survey Display: Online survey tools provide survey display features so that organizations can strategically show surveys in email, on websites, or in other locations along the customer journey.
  • Survey Answer Types: Online survey tools provide multiple answer types, including multiple-choice, rankings, and open-ended questions, to help organizations gather the type of data they need.
  • Multilingual Surveys: Online survey tools typically offer multilingual surveys to help organizations gather information from global audiences.
  • Branching & Skip Logic: Online survey tools provide branching or skip logic in surveys that allow companies to set up survey questions that dynamically change based on initial answers provided in the survey.
  • Answer Piping: Online survey tools can automatically populate answers to certain successive questions, depending on answers provided to preceding ones.
  • Survey Templates: Online survey software contains premade templates that organizations can use to quickly build surveys.
  • Survey Data Analysis: Online survey tools provide reporting and analytics features companies can use to analyze responses and obtain insights from the customer data gathered via surveys.
  • Survey Software Integrations: Online survey tools integrate with a variety of systems such as Customer Feedback Management solutions, as well as other online and social channels, to display surveys.

Key Use Cases of Online Survey Tools

  • Understanding Customer Experience (CX): Online surveys help organizations better understand customers' sentiments, perceptions, concerns, and expectations. This data can be used to personalize and improve customer experiences. Customer Experience (CX) solutions often provide integrated online survey tools to help companies gather customer feedback and gain valuable insights.
  • Understanding Employee Experience (EX): Online surveys can gather information from employees to help companies understand how teams feel about their jobs, work environments, and the systems they use each day to complete their work. These surveys help companies improve employee satisfaction, increase engagement, and highlight areas for improvement in the organization.
  • Market Research: Online survey tools are an efficient and budget-friendly way for organizations to obtain information from their ideal customer base, uncover trends, and learn more about customer preferences and needs.
  • Academic Research: Online surveys are a cost-effective and simplified yet productive way to reach large audiences for conducting academic research with fewer resources. Researchers can create highly customized surveys to gather the specific data they need from surveys and perform analysis on the responses in a centralized system.

Top 10 Online Survey Tools

Birdeye / Qualaroo / Sogolytics / Mopinion / Survicate / SurveyMonkey / Alchemer / Crowdsignal / SurveySparrow / YouGov

WH Score
7.9
SurveySparrow
0reviews
Starting Price:$19 per response / per month
SurveySparrow is a comprehensive survey platform that caters to the needs of businesses looking to gather valuable feedback from their customers. With a user-friendly interface and a wide range of features, SurveySparrow enables users to create engaging surveys that deliver insightful data to help i...
WH Score
7.9
Crowdsignal
0reviews
Starting Price:$0 per user / per month
Crowdsignal is a versatile survey and poll creation tool that caters to a wide range of users, from individuals to businesses. With its user-friendly interface and powerful features, Crowdsignal makes it easy for users to design and deploy surveys and polls that meet their specific needs.One of the ...
WH Score
7.9
Alchemer
0reviews
Starting Price:$315 per user / per year
Alchemer is a comprehensive set of tools designed to help businesses gather valuable feedback from their customers in order to enhance customer satisfaction and drive business growth. With a range of products and services like Alchemer Survey, Alchemer Workflow and Alchemer Digital, this platform of...
WH Score
7.9
SurveyMonkey
0reviews
Starting Price:$25 per user / per month
SurveyMonkey is a highly trusted and widely used survey software platform that has emerged as a leader in the industry. With an abundance of templates and resources available, businesses of all sizes can easily collect valuable feedback from their customers, employees, and target markets. The platfo...
WH Score
7.9
Survicate
0reviews
Starting Price:$0 per response / per month
Survicate is a comprehensive user research and feedback survey platform designed to assist businesses in collecting and analyzing valuable customer feedback. With the goal of enhancing products and services, Survicate offers a range of features and tools to streamline the feedback collection process...
WH Score
7.9
Mopinion
0reviews
Starting Price:N/A
Mopinion is a versatile feedback solution provider that caters to a wide range of industries, including websites, apps, and email campaigns. With their expertly designed forms for various metrics, Mopinion helps businesses gather valuable insights from their customers and take actionable steps to en...
WH Score
7.9
Sogolytics
0reviews
Starting Price:$25 per user / per month
Sogolytics is a leading provider of an Experience Management Platform that offers a suite of tools designed to help businesses gather and analyze feedback from both customers and employees. The platform is equipped with a range of features such as survey design, distribution, reporting, data managem...
WH Score
7.9
Qualaroo
0reviews
Starting Price:$0 per user / per month
Qualaroo is an AI-powered Customer & User Feedback platform that helps companies perform research, user targeting, sentiment analysis, and patented Nudge technology to deliver actionable insights based on user feedback. Qualaroo helps companies optimize website and app performance, increase conv...
WH Score
7.9
Birdeye
0reviews
Starting Price:N/A
Birdeye is an AI-powered Online Reputation Management and Digital Experience Management (DXM) platform that helps local and multi-location businesses increase their brand exposure and get found online, improve their reputation, and enhance their customer experience across social media platforms and ...
WH Score
7.1
YouGov
0reviews
Starting Price:N/A
YouGov is a Consumer Intelligence platform that helps companies gather actionable audience data to provide a complete view of target customers, activate audience data for effective, highly targeted campaigns and ads, and track campaigns and branding with competitive consumer intelligence.
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