Emarsys Overview

Emarsys, a SAP company, is an omnichannel Customer Engagement platform with robust tools to help marketers build, personalize, and scale effective, cross-channel marketing campaigns that produce optimal results and drive revenue. Emarsys is an industry leader in campaign personalization and is trusted by top global brands for customer engagement and predictive, profitable growth.

Key Emarsys Features and Capabilities

• Integrated Data Layer: Emarsys provides an integrated data layer that companies can use to centralize, refine, and activate customer, sales, and product data across business systems or marketing tools.
• Marketing Automation: Emarsys offers tools to integrate and automate marketing campaigns across various channels quickly and easily.
• Personalization Engine: Emarsys leverages customer, product, and sales data along with AI technology to help organizations create intelligent, customized, engaging campaigns.
• Cross-Channel Campaign Execution: Emarsys provides omnichannel campaigns that can be launched on key channels, including email, mobile, and web.
• Customer Lifecycle Management: Emarsys offers tools to help companies effectively manage and increase engagement during every phase of the customer lifecycle.
• Intelligence & Analytics: Emarsys provides AI-powered analytics that organizations can use to make data-informed decisions in real-time.
• Prebuilt & Customizable Campaigns: Emarys has prebuilt campaigns that companies can customize and deploy across key marketing channels.
• Omnichannel Integrations: Emarsys offers omnichannel integrations to streamline and personalize campaigns across every business touchpoint.