Adobe Experience Platform Overview

Adobe Experience Platform is an integrated suite of AI-powered tools and applications to help companies deliver and scale personalized customer experiences. With the Adobe Experience Platform, companies can create and activate audiences, improve customer engagement, gain actionable insights through data analysis, and optimize omnichannel customer journeys on one platform.

Key Adobe Experience Platform Features

• Conversational AI Assistant: Adobe Experience Platform offers a conversational AI assistant that connects directly to company data to help employees perform tasks and access insights with speed and efficiency.
• Use Case Playbook: Adobe Experience Platform offers a collection of use cases, implementation assets, and visualizations to support an organization’s needs.
• Unified Metric Framework: Adobe Experience Platform’s metric framework is unified across all the tools on the platform for accurate, streamlined measurement of audiences, content, and customer journeys.
• Real-Time CDP Collaboration: Adobe Experience Platform provides real-time CDP collaboration so companies can identify and reach target audiences via data collaboration.
• Customer Journey Analytics and Optimization: Adobe Experience Platform provides customer journey analytics that analyzes content performance and attributes across all channels, while also feeding this data to Marketo Engage, to further augment lead profiles for omnichannel campaigns.
• Generative AI:  Adobe Experience Platform integrates with Adobe Sensei to provide generative AI capabilities that organizations can use to generate unique content and create conversational customer journeys.