Qualtrics Overview

Qualtrics XM is a Customer Experience Management (CXM) platform that analyzes customer interactions to provide in-depth, actionable insights that customer-facing teams can use to improve support, enhance customer experience, and increase value across the company. Qualtrics is beneficial for teams, departments, or entire companies to create meaningful customer interactions, increase employee engagement, manage products, and support branding efforts in one centralized platform.

Key Qualtrics Features and Capabilities

• Digital Experience Management (DXM): Qualtrics provides omnichannel analytics, automatic call summaries, interaction scoring, and AI automation tools to help organizations better understand customers, identify areas of customer friction, and increase revenue.
• Real-Time Insights & AI Coaching: Qualtrics analyzes customer interactions across various channels such as email, chat, and social to provide real-time insights and guide agents with automated coaching to enhance customer experiences, and drive profits through increased sales and customer retention.
• Employee Experience Management: Qualtrics analyzes employee feedback and interactions to help provide managers with actionable insights for improving performance and productivity.  
• Strategy & Research: Qualtrics provides qualitative and quantitative analytics to help organizations conduct in-depth research, gain market visibility, and track brand opportunities and challenges. Qualtrics also offers user experience research tools designed by UX experts that companies can use to test concepts, study pricing, and create prototypes.