Zeotap Overview

Zeotap is a Customer Data Platform (CDP) that helps organizations integrate, unify, segment, orchestrate, analyze, and protect customer data while maintaining security and privacy compliance. Zeotap offers a user-friendly interface designed for marketers to drive revenue across the company, and build customer loyalty with omnichannel data collection and predictive customer analytics.

Key Zeotap Features and Capabilities

• 360-Degree Customer Views: Zeotap provides 360-degree customer views that combine online and offline attributes in one comprehensive customer data profile.
• Predictive Audiences: Zeotap has Machine Learning models that create predictive audiences and provide marketing improvement insights based on trends, segmentation, and distribution.
• Omnichannel Journeys: Zeotap provides tools that companies can use to create and scale real-time customer journeys across multiple channels. Their drag-and-drop journey builders make cross-channel personalization seamless and efficient.
• Consent Orchestration: Zeotap’s Consent Orchestration tools make it easy for companies to store customer consent preferences across all marketing channels.
• Cookieless ID Solutions: Zeotap links a universal ID to each customer data profile to enable cookieless customer data management.
• Integrations: Zeotap offers extensive integration options so companies can streamline processes and activate real-time data across social channels, analytics platforms, and marketing tools.