Salesforce Data Cloud Overview

Salesforce Data Cloud connects, unifies, and activates data from any source to empower sales, customer support, and marketing teams to deliver personalized customer experiences. Simultaneously, Salesforce Data Cloud also helps drive growth, with AI-powered data insights and workflow automations.

Key Salesforce Data Cloud Capabilities

• Enterprise Data Unification: Salesforce Data Cloud unifies structured and unstructured data, such as PDFs, call or chat transcripts, and emails, into one centralized database.
• 360-Degree Customer Views: Salesforce Data Cloud provides 360-degree customer profiles that can be shared with all the business systems that companywide teams use each day for support, sales, and marketing.
• Calculated Data Insights: Salesforce Data Cloud analyzes customer data to calculate Customer Lifetime Value, and provides valuable engagement scores and sales metrics.
• Foundational Metadata: Salesforce Data Cloud is built on Salesforce’s foundational metadata layer, which allows companies to easily integrate other Salesforce products such as Einstein AI, Flow automation, and Lightning AI.
• Native Integrations: Salesforce Data Cloud natively integrates with Salesforce Service Cloud, Salesforce Sales Cloud, and Salesforce Pardot to streamline company wide data flows and processes.
• Omnichannel Data Activation: Data and insights from Salesforce Data Cloud can be used in third-party, external integrations with Google, Facebook, Amazon, and messaging apps.
• Secure Generative AI: Salesforce Data Cloud prioritizes data security and governance within its secure Generative AI tools, which companies can use to activate structured and unstructured data.