Meltwater Overview

Meltwater is a fully integrated Media and Social Intelligence platform that helps marketing, public relations, and communications professionals stay competitive and impactful with AI-powered media, consumer, and social trend insights. Meltwater analyzes billions of data across media and social channels, and turns that analysis into actionable insights that help organizations make data-driven decisions with confidence.

Key Meltwater Features

The key Meltwater features and capabilities include the following:

• Consumer Intelligence: Meltwater analyzes media and social data to give businesses insights and predictions into customer needs.
• Sales Intelligence: Meltwater helps companies optimize their sales strategies with data insights and tools that increase sales, enhance customer loyalty, and decrease customer churn.
• Media Intelligence: Meltwater analyzes media data and provides companies with insights to build brand awareness, identify and capitalize on early trends, and effectively manage brand issues.
• Media Relations: Meltwater automates media outreach and connects organizations with journalists, bloggers, and influencers.
• Social Listening & Analytics: Meltwater analyzes social data to give companies actionable insights based on what people are saying about their brand online.
• Social Media Management: Meltwater provides social media management tools to help organizations streamline collaborations, expedite content approvals, and access metrics.
• Data & API Integrations: Meltwater offers data and API integrations so companies can unify data, centralize reporting, and customize workflows.