AIQUA Overview

AIQUA by Appier is a Machine Learning (ML) Marketing and Personalization platform that leverages AI to help companies build personalized customer engagement strategies and campaigns, to enhance the customer experience as well as drive revenue.

Key AIQUA Features and Capabilities

• AI Recommendations: AIQUA provides AI recommendations powered by various forms of AI technology like Natural Language Processing (NLP), Deep Image Learning, and User Affinity. AIQUA’s AI recommendations help companies create highly personalized experiences at every touchpoint in the customer journey.
• Automated Campaigns: AIQUA has a user-friendly platform where companies can automate campaigns and send out customized content based on customer behaviors, patterns, and trends.
• Dynamic Content: AIQUA uses Deep Learning technology to analyze text and images for individual users, and provides organizations with tools for sending targeted content based on individual customer insights.
• Interactive Creative Studio: AIQUA’s no-code creative studio contains pre-built templates with drag-and-drop features that companies can customize, to create campaigns quickly and easily.
• Real-Time Audience Segmentation: AIQUA provides real-time audience segmentation tools to customize audiences based on a variety of user variables. Companies can also import optimized, predictive audiences from Appier’s AIXON Customer Data Science platform to boost engagement and conversions.
• Testing & Optimization: AIQUA provides A/B testing tools and capabilities to help companies measure and improve campaigns.
• Lifecycle Campaign Orchestration: AIQUA offers drag-and-drop tools to help companies create personalized experiences and manage each phase of the customer journey.