Smaply Overview

Smaply is a secure, enterprise-ready Customer Journey Management platform that provides centralized tools for creating and managing customer journey maps, as well as collaborating in real-time. Smaply focuses on supporting business performance improvements with customer-centric tools for visualizing and understanding customer journeys, identifying pain points and opportunities, streamlining workflows with journey mapping repositories and creating service blueprints. 

Key Smaply Features and Capabilities

• Visual Journey Maps: Smaply helps companies understand how customers are experiencing their products or services with visual maps including images, emotions, communication channels, and text.
• Standardized Journey Maps: The journey maps created in Smaply can be saved, and a company’s previous customer research and mappings can be reused as a starting point and built out further.
• Personas: Smaply provides a personalized persona generator that companies can use to create personas based on target customer needs, patterns, and characteristics.
• Stakeholder Maps: Smaply has tools for creating stakeholder maps that increase understanding of the stakeholder’s perspective and influence.
• Standardized CX Language: Smaply helps companies create a common CX language about customer journeys to increase understanding and visualize customer journeys, with more empathy.
• White Labeling: Smaply provides white labeling and subdomains to create a streamlined, branded experience for companies using their platform.