SAS Customer Intelligence 360 Overview

SAS Customer Intelligence 360 is a Customer Intelligence platform with an embedded Customer Data Platform (CDP), Journey Creation tools, and Data Activation capabilities in one streamlined, omnichannel marketing hub. This platform is designed to help companies of all sizes make informed marketing decisions by harnessing the value of real-time customer data, personalizing customer experiences, and providing relevant, timely customer messaging across all company channels.

Key SAS Customer Intelligence 360 Capabilities

• Embedded Customer Data Platform (CDP): SAS Customer Intelligence 360 provides an integrated CDP to help companies leverage real-time data insights. The CDP capabilities include:
  • Real-Time Customer Data Collection
  • Real-Time Customer Data Activation
  • Audience Targeting
  • Audience Management
  • Identity Resolution
  • Behavioral Data Collection
  • Flexible Data Storage Architecture

• Journey Creation: SAS Customer Intelligence 360 offers Journey Creation tools that help companies create worthwhile, personalized customer journeys and purposefully affect customer behavior.
• Data Activation: SAS Customer Intelligence 360 provides sophisticated Data Activation tools to help businesses determine exactly what customers need at every touchpoint in the customer journey and provide pertinent messaging across all channels, including digital channels and third-party services and applications.