Twilio Segment Overview

Twilio Segment is a Customer Data Platform (CDP) that provides companies with tools to gather, unify, and activate their data into various systems. Leading brands use Segment to enrich customer journeys in real-time, build predictive, highly personalized ads, and leverage AI to make strategic, data-backed product recommendations that drive repeat customer business.

Twilio Segment’s real-time data insights benefit teams companywide, from data engineering and product management to sales, marketing, and operations.

Key Twilio Segment Features and Capabilities

• Customer Data Management: Twilio Segment’s CDP ensures high-quality, compliant data that help companies optimize data collection and real-time data activation across business tools.
• CustomerAI: Twilio Segment uses CustomerAI technology to analyze customer behavior, predict customer needs, and improve customer engagement in real-time.
• Real-Time Customer Profiles: Twilio Segment uses data from various sources to create a single view of the customer, resolves customer identities, and activates that data within key business tools and apps for personalized customer experiences.
• Audience Segmentation & Activation: Twilio Segment offers Audience Segmentation tools to help organizations focus marketing spend on highly targeted customers and increase ROI.
• Analytics & Insights Enablement: Twilio Segment provides accurate customer data in real-time that companies can use to improve business intelligence and make smarter, data-driven decisions.