Tealium Overview

Tealium is a Customer Data Platform (CDP) that collects, processes, and activates customer data to provide companies with real-time, actionable data insights. Tealium also offers AI technology that organizations can leverage to gather filtered, refined data to activate across key business tools and systems. Extensive integration options and cloud data warehouse partnerships are also available, so as to streamline data collection from internal and external business sources.

Key Tealium Capabilities

The key Tealium capabilities and features include the following:

• Data Collection & Data Privacy: Tealium provides secure data collection that prioritizes data privacy and user consent for clean, actionable data that fosters customer trust and loyalty.
• Customer Knowledge Integration: Tealium analyzes customer data to give companies insight into customer behavior that can be used to create proactive, enriched customer experiences.
• Single Customer Views: Tealium collects, unifies, and activates data across business systems to give organizations single customer views that empower teams to provide more personalized customer experiences.
• Growth & Acquisition Tools: Tealium provides businesses with access to unified data that can be used to deliver personalized customer experiences, while also helping drive marketing ROI.
• Predictive Analytics & Customer Insights: Tealium provides predictive analytics and real-time customer insights that companies can use to create meaningful, profitable customer journeys.
• Personalization Tools: Tealium offers real-time, unified data that is strategically activated within a business to support highly personalized customer interactions.