AIXON Overview

AIXON by Appier is Customer Data Science platform that unifies customer data from various sources, and provides AI-powered data intelligence to help organizations refine customer data, strategically segment audiences, predict future customer behaviors, and improve customer acquisitions.

Key AIXON Features and Capabilities

• Data Unification: AIXON unifies customer data from unique sources such as CRMs, apps, and websites to create 360-degree customer views and refine target audiences with AI-enriched data.
• Real-Time Customer Predictions: AIXON leverages scenario-based Machine Learning (ML) models to analyze customer behavior and provide real-time predictions of audience behaviors, including conversions, churn, and website visits.
• Explainable AI: AIXON offers Explainable AI with text and visualizations that outline key variables and demonstrate why AI decisions are made. This helps businesses understand the how and why of Appier’s AI technology, and fosters trust and confidence in the platform’s accuracy and capabilities.
• RFM Audience Segmentation: AIXON offers automatic RFM (Recency Frequency Monetary) audience segmentation to help organizations understand and define customer intent, make targeted, data-informed actions, and increase conversions across important marketing channels.
• Integrations: AIXON integrates with an organization's existing business systems and paid channels to help provide a streamlined, omnichannel customer experience. Additionally, AIXON can also collaborate with Appier's very own AIQUA, which is an AI-based personalization platform, to help execute highly customized and relevant customer journeys.