Adobe Campaign
Adobe Campaign
43 reviews
WH Score
8.3

Adobe Campaign Overview

What is Adobe Campaign?

Through its suite of email marketing and targeting tools, Adobe Campaign ensures that leads are approached with nothing short of the most relevant content, for maximum engagement and subsequent conversions.   

Message personalization and multichannel marketing are offered in combination for the purpose of optimizing every customer’s journey, so that it is unique enough to suit individual preferences.

By being able to create unique customer journeys, marketers now have the autonomy to truly resonate with their customers, through Adobe Campaign’s suite of advanced features.


Company:Adobe
Platforms:

Adobe Campaign Recent Reviews


M
Margaret
Reviewed on 14 May 2024

Incredibly helpful

This tool is great, in my opinion, for effectively evaluating email marketing ideas after each campaign. The interface was a little tricky to get used to at first, but it was effective after a while. I would recommend this to users of Adobe for a smooth connection. Our email automation efforts, which are prompted by user activities and guarantee timely and appropriate emails, have been substantially streamlined by it.

Pros
  • Great for email marketing testing to improve and tweak after each campaign.
Cons
  • Took a little while to get used to the interface.

M
Melinda
Reviewed on 4 April 2023

Not so great!

Based on user feedback, it may not be the best choice for those looking for an intuitive and user-friendly marketing automation platform.

Pros
  • I'm sorry, I couldn't find any positive feedback for Adobe Campaign.
Cons
  • Users report that Adobe Campaign is unnecessarily complex and unhelpful in providing guidance, even for basic tasks like sending an email
  • The training offered is also unhelpful, leaving users to struggle with figuring out how to use the platform.

Adobe Campaign Pricing


Adobe Campaign - Marketing Automation
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Adobe Campaign Pricing Details

Adobe Campaign Key Features


Customer Management

  • Customer Profiling
  • Pipeline Management
  • Discount/Promotion Management

Event Management

  • Virtual Event Planning

Reporting & Analytics

  • Email Reports
  • Campaign Monitoring
  • Lead Scoring
Adobe Campaign Features Details

Adobe Campaign Media


Adobe Campaign Videos

Adobe Campaign Wheelhouse Score

8.3
What is this?

The Average Wheelhouse score for the Marketing Automation category is 8

Adobe Campaign User Scores

  • Ease of Use
    7.5
  • Meets Requirements
    7.9
  • Learning Curve
    7.5
  • Setup & Support
    7.2
  • Quality of Support
    7.5
  • Ease of Admin
    7.1

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