Act-On vs. Adobe Campaign: Which is Best? - Wheelhouse

Act-On vs. Adobe Campaign: Which is Best?

Act-On vs. Adobe Campaign Best Overall: Act-On

In our comparison of Act-On vs. Adobe Campaign, Act-On is the best option with a higher overall Wheelhouse Score. Wheelhouse Score uses a combination of feature and pricing comparison data, average user ratings, and editorial reviews to score software vendors on a scale of 1-10.

Quick Info

Act-On Quick Info
WH Score:
8.5
Pricing Score:
7.7
Feature Score:
7.8
Usability Score:
8.0
Company Size:Small Business, Mid Market
Platforms:
Adobe Campaign Quick Info
WH Score:
8.3
Pricing Score:
7.6
Feature Score:
7.5
Usability Score:
7.7
Company Size:All Sizes
Platforms:

Pricing

Act-On Pricing
Professional
$1100
per month
Enterprise
Contact Us
Adobe Campaign Pricing
Price Range
Contact Us

* Vendor does not share prices.

Features

Act-On Features
  • Customer Profiling
  • Pipeline Management
  • Discount/Promotion Management
  • Lead Generation
  • Campaign Orchestration
  • Account-Based Campaigns
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • SEO & Keyword Tracking
  • Web Analytics
  • Revenue Reports
  • Dashboard
  • Email Reports
  • Campaign Monitoring
Adobe Campaign Features
  • Customer Profiling
  • Pipeline Management
  • Discount/Promotion Management
  • Lead Generation
  • Campaign Orchestration
  • Account-Based Campaigns
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • SEO & Keyword Tracking
  • Web Analytics
  • Revenue Reports
  • Dashboard
  • Email Reports
  • Campaign Monitoring

Pros & Cons

Act-On Pros & Cons
Pros
  • It has a timeline that helps me a lot in completing my projects on time
  • It keeps me and my team organized
  • It literally has determined the future of marketing automation.
Cons
  • It is a little problematic regarding its layout
  • The buttons are not attractive.
Adobe Campaign Pros & Cons
Pros
  • Scalable, customizable, offers plenty of process automation, it’s a better source of record-keeping as all is rather flawlessly linked, very helpful batch upload of journal entries/transactions and upload in general, and a great ability to report on all assets and have their history in a single place id helpful for audit purposes
  • Presently, we’re implementing regulations for 606 and the multi-book and ARM add-ons have emerged to be extremely helpful for our reporting needs
  • The search function has great adaptability for creating reports for end month reconciliation needs.
Cons
  • Knowing where you are in the system is difficult.

Reviews

Act-On Reviews
Top Favorable Review
G
Gwen
Reviewed on Jul 2, 2021

It allows me to be in contact with my prospects. I love this tool and recommend it to all!

It has a timeline that helps me a lot in completing my projects on time. It keeps me and my team organized. It literally has determined the future of marketing automation.

There are some issues we are constructively facing within the program. They should inform us at least before performing any change or update.

Top Critical Review
T
Thomas
Reviewed on Jul 2, 2021

It is a stunning platform for marketing automation.

An easy-to-use tool that can be taught easily too.

It is a little problematic regarding its layout. The buttons are not attractive.

Adobe Campaign Reviews
Top Favorable Review
D
Donald
Reviewed on Jul 2, 2021

NetSuite has enabled us to automate numerous procedures and the interface is normally user-friendly. Also, we have dependable numbers and the ability to develop a search or report to facilitate analysis of information. NetSuite is generally great.

Scalable, customizable, offers plenty of process automation, it’s a better source of record-keeping as all is rather flawlessly linked, very helpful batch upload of journal entries/transactions and upload in general, and a great ability to report on all assets and have their history in a single place id helpful for audit purposes.

Presently, we’re implementing regulations for 606 and the multi-book and ARM add-ons have emerged to be extremely helpful for our reporting needs. The search function has great adaptability for creating reports for end month reconciliation needs.

SuiteAnswers has an awful algorithm for their search bar, the system is not very intuitive since the real home screen is personalized by role, and the call center isn’t as helpful as the US based analysts at NetSuite. Also, since our software is hosted, it sometimes functions slower than I’d want it to.

Top Critical Review
T
Timothy
Reviewed on Jul 2, 2021

While handling campaigns, it runs smoothly

Knowing where you are in the system is difficult.

Alternatives

Act-On Alternatives
8.8
8.6
Adobe Campaign Alternatives
8.8
8.6
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Act-On vs. Adobe Campaign: Detailed Comparison

Act-On vs. Adobe Campaign Top Ratings & Reviews: Act-On

In our rating and review comparison of Act-On vs. Adobe Campaign, Act-On has 63 user reviews and Adobe Campaign has 42. The average star rating for Act-On is 4.36 while Adobe Campaign has an average rating of 4.26. Act-On has more positive reviews than Adobe Campaign. Comparing Act-On vs. Adobe Campaign reviews, Act-On has stronger overall reviews.

Act-On vs. Adobe Campaign Best Features & Functionality: Act-On

Act-On vs. Adobe Campaign both offer a strong set of features and functionality including Lead Management, Campaign Management, Campaign Types, Reporting & Analytics, Supported Channels, Customizable Items, Integration Options. In our feature comparison of Act-On vs. Adobe Campaign, Act-On offers more of the most popular features and tools than Adobe Campaign.

Act-On vs. Adobe Campaign Best Pricing: Adobe Campaign

In our pricing comparison of Act-On vs. Adobe Campaign, Adobe Campaign's pricing starts at N/A/month and is more affordable compared to Adobe Campaign's starting cost of N/A/month.

Act-On vs. Adobe Campaign Best Usability: Act-On

Our comparison of Act-On vs. Adobe Campaign shows that Act-On scores higher in usability for ease of use, meets requirements, learning curve, setup & support, quality of support, ease of admin. Adobe Campaign scores higher in , but Act-On has the best scores overall for system usability.

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