CRM for Small Business

What is the Best CRM for Small Business?

CRM stands for Customer Relationship Management, and it is a strategy and technology that businesses use to manage and analyze their interactions with customers and potential customers. CRM for small businesses refers to applying CRM principles and tools specifically designed to meet the needs and constraints of smaller companies.

Efficient CRM systems offer features such as:

  • Contact Management
  • Sales Tracking
  • Analytics
  • Lead Tracking
  • Sales Pipeline Management
  • Campaign Management

These features and tools support informed business decisions, optimize marketing strategies, and improve customer service.

Another key advantage of CRM for small businesses is automating routine tasks, like email marketing and appointment scheduling, saving valuable time and resources. Moreover, CRM facilitates collaboration among team members, ensuring everyone is on the same page and working toward the common goal of delivering exceptional customer service.

CRM systems are an invaluable asset for small businesses. They not only provide a competitive edge but also foster strong, lasting customer relationships that are essential for growth and success. Small businesses that embrace CRM can expect increased efficiency, customer satisfaction, and, ultimately, higher revenues. 

Top 10 CRM Software for Small Business

NetSuite / Salesforce Service Cloud / Monday.com / SAP S/4HANA / Maximizer / Insightly / OnePageCRM / Act! / SugarCRM / Aquilon Software

WH Score
9.3
NetSuite
94reviews
Starting Price:N/A
Oracle's NetSuite is the world's #1 cloud ERP solution. This ERP provides over 40,000 organizations worldwide with a modern, scalable, and unified platform to streamline all crucial back-office processes, from financial management and planning, to warehouse and fulfillment, and beyond. With built-in...
WH Score
8.9
Salesforce Service Cloud

Salesforce Service Cloud

37reviews
Starting Price:$25 per user / per month
Accelerate your business to attain round-the-clock performance with Salesforce Service Cloud. The modern consumer expects access to customer service when it is convenient to them and their hours rather than the operating times of the call center–Salesforce helps clients meet this need by equip...
WH Score
8.9
Monday.com
26reviews
Starting Price:$0 per user / per month
Monday.com is a cloud-based project management tool that helps teams and businesses of all sizes to streamline their work processes and increase efficiency. It offers an intuitive interface and a range of customizable features to help users manage their work and keep track of their projects and task...
WH Score
8.9
SAP S/4HANA
98reviews
Starting Price:N/A
Developed by the German company SAP SEP, SAP Enterprise Resource Planning software is a robust business management solution that incorporates all operational aspects within an organization under a single integrated system. As of 2015, it is the world’s most widely used enterprise application s...
WH Score
8.8
Maximizer
36reviews
Starting Price:$55 per user / per month
With Maximizer CRM you can review sales forecasts, customer service issues, contact information, calendar appointments, notes and documents on all of your web-enabled device.  
WH Score
8.8
Insightly
105reviews
Starting Price:$29 per user / per month
Join the over 850,000 people worldwide using the #1 CRM and project management app for small business teams, vendors and entrepreneurs. Insightly is a leading CRM for SMEs, and will save your workers’ time by automatically tracking all client or project related activity in one place. &nbs...
WH Score
8.8
OnePageCRM
5reviews
Starting Price:$9.95 per user / per month
OnePageCRM is the first action-focused CRM. It transforms a database into a dynamic to-do list called the Action Stream. In OnePageCRM, you can set tasks and reminders next to every contact and sort them by alphabet, company name, or the task’s urgency.
WH Score
8.7
Act!
141reviews
Starting Price:$30 per user / per month
Act! is the world's best selling CRM system for managing contacts and communication with customers. This CRM solution can effectively record information, organize daily tasks effectively, and lets you communicate and share information.    
WH Score
8.7
SugarCRM
39reviews
Starting Price:$49 per user / per month
At SugarCRM, we enable companies to build extraordinary customer relationships by delivering the most innovative products and services to understand and engage with customers. 
WH Score
8.7
Aquilon Software
13reviews
Starting Price:$175 per user / per month
Aquilon Software stands out as an ideal Enterprise Resource Planning (ERP) solution for small to mid-sized businesses, especially in the manufacturing and distribution sectors. Its key strengths include:
The right software for your business

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