When we talk about CRM software for higher education, firstly we must understand what CRM software is and how CRM software for higher education is used.
In higher education systems, especially in universities and educational institutions, new technologies are being introduced to manage student data, finances of the institution, and tracking of the academic records of students and their schedules, attendance, etc.
What is Higher Education Software?
To track student records, attendance, schedules, curriculums, and any other type of data belonging to an educational institution, higher education software is used. There are multiple types of higher education software. Applications such as Learning Management Systems (LMS) can work together to track data, list down finances, generate profit, and inform the administration of upcoming events in the institute.
Moreover, along with the education software, a university should also have CRM software for higher education to help connect with the students, their families, and with the donors or alumni of a higher educational institution.
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What is CRM Software for Higher Education?
CRM is mainly known as Customer Relationship Management and CRM software for higher education is software that deals with the data of prospective students, enrolled students, and the records of alumni of an institute. CRM software for higher education mainly helps attract more students and ensures the enrolled students of a university are not facing any serious issues during their period of study.
CRM software for higher education should be able to connect the administration of a university to its students and should be able to solve their problems and get their opinions on the teaching system. CRM software for higher education should also help them with what they aim for in their future and counsel them better.
What Are the Best Features of CRM Software for Higher Education?
The best features of CRM software for higher education should include the following for better management of educational centers.
Recruiting Management
CRM software for higher education should include many important features for everything to run smoothly. One of the features of CRM software for higher education includes the management of recruiting new students and ensuring that the applicants are met with their degree of choice. All the important data entry features are automated so that the staff doesn't have to add all the details manually.
Contact Information Management
CRM software for higher education should also possess features like contact information management which allows administrators to track down the data of enrolled students and the students who have applied for enrollment as well.
CRM software for higher education needs to manage features like bookkeeping and data entry automatically. Keeping track of all the students and the contact numbers of their parents in case it is required urgently etc.
Multichannel Communication
CRM software for higher education should possess multichannel support so that the students or their families can contact the institution whenever they require guidance on some aspect.
A multichannel communication system ensures that the customers of a business are well cared for. CRM software for higher education is a system that ensures that the donors, alumni, and students wishing to enter the university are all connected to the university and are updated about everything.
Event Management
Features like event management are also accessible in CRM software for higher education. It can ensure tracking down student engagement in all the events, and general management of the event. Planning digital posters or invitations for events and doing most management tasks with the help of project management tools is also possible in CRM software for higher education.
What is the Best CRM Software for Higher Education?
The best CRM software for higher education should possess most, if not all the aforementioned features. The best CRM software for higher education should serve purposes like data entry, student data management, and sorting through data of students who are currently enrolled at the university.
While reviewing online rankings of top CRM providers can provide insight into which vendors are the best, here’s a curated list of some of the best CRM software for higher education.
Slate
Slate is a CRM software for higher education that allows users to get a great experience, especially for admissions, management of new enrollment, and tracking of successful students at a university.
It is one of the most comprehensive CRM software for higher education and ensures that student interaction and experience are great. It also enables student counselors to schedule meetings with students, while tracking personal goals to offer targeted guidance.
Pipedrive
Pipedrive is known to be a leading CRM software for higher education. This is mainly because of its impeccable features that allow the institute to connect to its students and convey urgent messages to all the students at once. This helps in arranging urgent meetings and gatherings in the event of emergencies.
It has unique systems that allow every student expecting to be enrolled in the university to be updated about their application process step-by-step.
Keap
Keap is another option that can be used as a CRM software for higher education. It is one of the few well-known platforms that could be used for all types of customer-facing solutions. It has multiple features that make it suitable as a CRM software for higher education, while managing other aspects of business for a company as well.
It has interesting features such as social media marketing, reporting, and statistics as well as campaign and lead management solutions which make sure that it could be used as a CRM software for higher education.
Oracle
Oracle is also a CRM software for higher education and is responsible for managing the business of educational institutions. It manages finances, tracks important projects, manages workflow automation, and creates an interactive dashboard for customer service requirements.
All in all, CRM software for higher education ensures that there is better communication between the institute and its students. A good CRM software for higher education helps the company in tracking down the data and fulfilling the students’ needs and making changes based on their feedback while monitoring the university’s finances as well. CRM software for higher education should have these important features to manage customer relations better and have data sheets for customer analytics at all times.
