Real estate CRMs: Criteria to Select the Best Vendor

As with any other customer relationships management tool, real estate CRMs help realtors maintain relationships with potential clients and manage leads. Maintaining good customer relationships is crucial in the real estate industry, and real estate CRMs provide the right tools for firms to streamline this process. 

Lead management is one of the most remarkable features of real estate CRMs that enable realtors and other staff to have all the leads based on qualification levels in one platform. These leads can later be sent through the sales funnel based on whether the lead is hot. Real estate CRMs can help firms filter out serious buyers and focus on converting those leads while continuing to nurture less serious leads to move them up the sales funnel. Once such leads and the customers are ready to purchase, your real estate CRMs will alert agents to pursue the new hot lead. 

Social media integration with real estate CRMs can help realtors efficiently promote themselves on social media platforms. Automation of social media marketing campaigns to generate more leads is a valuable benefit of real estate CRMs. 

Several parties can leverage real estate CRMs and information: 

Realtors/Real Estate Firms

Real estate CRMs are a popular choice among the top realtors in the world. Real estate agents, brokerages, potential customers, and other sales and marketing teams can benefit from real estate CRMs for customer relationship management and lead management. 

Real estate CRMs have made client management so easy for real estate brokerages to notify potential customers of new listings to pique their interest. This type of lead nurturing via real estate CRMs helps businesses automate specific marketing campaigns and save time on repetitive tasks. 

Real Estate Investors

Using real estate CRMs, real estate investors can collect data about their customers and use frequent analytics and reports features of real estate CRMs to understand the market trends and keep up. This data-driven approach to running a real estate brokerage is commonplace worldwide. 

Mortgage Lenders

Mortgage lenders can also benefit from real estate CRMs to manage contacts and improve handling loan cycles. The collection of documents in a centralized solution can be done via real estate CRM. 

Here is our guide to choosing the best real estate CRMs:

User-friendliness

How user-friendly are the real estate CRMs? A user-friendly UI is critical to the employee adoption of real estate CRMs. A straightforward interface and dashboards can help realtors stay on top of their sales pipeline. 

Mobile Accessibility

Real estate CRMs will benefit a brokerage with its mobile app, as retailers are often on the move. Mobile app versions of the real estate CRMs can help agents update lead statuses on the road and easily collaborate with teammates to close more sales. 

Reporting and Analytics

Reporting and analytics are crucial functions of real estate CRMs that helps agents understand and forecast sales. Analyzing market trends can help relators manage their lead better and leverage it close on more listings. 

Customer Support

Ensuring that the chosen real estate CRM vendor provides customer support is essential when selecting a partner. Most reputable vendors offer 24/7 customer support for their real estate CRM solutions. 

Real estate CRMs prices vary in range. Freemium real estate CRMs such as Hubspot are great for a small real estate firm or independent contractor. Still, the features of such a free service are often limited, and users often have to upgrade their subscription to a paid model. 

Paid versions of real estate CRMs can run as low as $20 per month and run as high as $60 per user for other vendors. The price of your real estate CRMs depends significantly on the scope of the service needed and the number of users to implement the real estate CRMs. 

Let’s compare the best real estate CRMs. 

Hubspot

Hubspot is a great freemium real estate CRMs that enables firms and independent realtors to manage customer and property data and automate marketing campaigns. Customer data can be stored within a centralized source to manage the sales pipeline more efficiently. Knowing more about the customers can help realtors build a better rapport with potential customers and be on their way to closing more sales. Knowing customers well can also help agents automate their email marketing campaigns and social media ad campaigns without worrying. 

The mobile features of real estate CRMs like Hubspot have enabled realtors to access the CRM system wherever they are and collaborate with other team members, no matter their location. The best part of Hubspot CRM is how it can be integrated with other Hubspot solutions to create 360-degree coverage of the business. 

Pipedrive

Pipedrive is one of the popular real estate CRMs because of its user-friendly user interface, making it easy to adopt by realtors of all comfort levels with modern technology. Lead management, tracking, and staying on top of all the property listings have been made easy with real estate CRMs like Pipedrive. 

With the right tools to manage their sales pipeline, realtors using Pipedrive real estate CRMs can prioritize the best leads and focus on closing more sales. 

Salesforce

Salesforce real estate CRMs are an excellent resource for agents with their cloud-based solutions. Agents are often on the road and can access Salesforce’s services from anywhere using their mobile devices. This helps agents easily manage leads and property information and collaborate with other team members. 

Lead management has always been challenging for realtors with Salesforce real estate CRMs thanks to efficient lead tracking, property listings, and market analysis to forecast future sales and marketing efforts for the business.