CRM Hubspot for Small Business

Customer Relationship Management (CRM) software provides solutions for storing, organizing, and analyzing customer data related to your business. Keeping customer data records manually can be time-consuming and riddled with errors which is where CRM Hubspot comes in handy.

CRM Hubspot can help coordinate different departments such as your marketing and sales to customer experience and support team for more efficient service. With all of your customer data in one solution, CRM Hubspot can streamline how you handle your business and expedite how you nurture and convert leads.  

Following are some of the CRM Hubspot features that might appeal to your business. 

• User-friendly Interface and Dashboards
• Contact Management
• Calendar Integration and Management
• Interaction Tracking
• Task Management
• Email Integration
• Social Media Integration
• Lead Management
• Sales Pipelines
• Lead Scoring
• Lead Tracking
• Workflows and Automation Tools
• Analytics and Reporting
• Document Management solutions
• Cloud-based solutions

CRM Hubspot is a suite of powerful tools that can be customized for companies of all sizes, from startups to enterprises. CRM Hubspot allows you to keep all your contacts in one centralized, customizable database that automatically logs every interaction and gives you the option to link to documents as well. 

CRM Hubspot is easy to use and eliminates manual work to empower your sales and service teams to do their jobs without drudgery or errors. 

CRM Hubspot is a business growth management platform that can also function as a CRM tool that manages sales, pipeline, digital marketing, and lead nurturing. Multiple ‘hubs’ can be subscribed to with CRM Hubspot. CRM Hubspot also offers ‘hubs’ such as:

• Marketing Hub

The marketing hub of CRM Hubspot allows your business to automate segmenting, nurturing, and qualifying leads. Workflow automation can automate all of the lead generation methods your company applies to reduce the amount of human error that can come with manual data entry.

• Sales Hub

CRM Hubspot Sales Hub includes tools to manage and optimize your sales pipelines.

The sales hub is based around different deals at different stages, which can be linked to your CRM Hubspot. With Sales Hub, you can:

1. Manage multiple sales pipelines
2. Use sales performance dashboards
3. Automate emails
4. Centralize your view of prospects
5. Automate with the task manager

You can also build automated programs that integrate your sales and marketing teams to make more strategic decisions when trying to close deals. 

• Service Hub 

With the CRM Hubspot Service Hub feature, your sales team will comprehensively view your sales contracts. The automation elements help you better understand your customers and address their needs. CRM Hubspot comes with options to record calls, emails, and sign-ups to help improve your customer service interaction quality.

• CMS Hub 

CRM Hubspot CMS (content management system) Hub is a one-stop shop for managing your website and inbound marketing campaigns to aid your business’s marketing strategies. 

CRM Hubspot carries a feature known as Smart Content that allows you to change the front end of your website based on market segmentation data of your audience to better cater to different audiences. CRM Hubspot can capture data from your website, social media channels, and other means your company uses to communicate with customers. You can track your customer’s journey at each step with CRM Hubspot.  CRM Hubspot provides a single customer view comprising customers’ association with your company, colleagues, activity, correspondence, list membership, and engagement history to understand more about your company. 

This information can help you streamline your campaign management and improve future campaigns with all of the data about your customer’s journey. 

• Business Growth

CRM Hubspot is a full suite of marketing and sales applications. CRM Hubspot has unique features that will streamline a lot of business processes and support your customer experience strategy. With integrated systems between your departments, you can scale your business efficiently. CRM Hubspot can also be upgraded to suit your growing business.

• Marketing Automation

CRM Hubspot includes tools such as Workflow and Sequence, which allows you to send personalized messages to customers based on their data already on the CRM Hubspot. Using marketing automation tools saves your team ample time and helps them focus on building business. 

• Reporting & Analytics

The reporting tools of CRM Hubspot allow you to directly access your leads and see all the contact touchpoints to get a complete picture of the customer journey. With such information about your customer service from CRM Hubspot, you her improve your customer approach and make future lead conversion much more efficient.

• Integrations

When you combine the other business processes of your company with CRM Hubspot, all the data in your company will be centralized. CRM Hubspot will help you get more out of your existing systems and help you organize your business operations. 

CRM Hubspot comes with a comprehensive free edition that offers live chat, dynamic lists, and forms for lead capture and marketing. This enables CRM Hubspot to be used across marketing, sales, and customer service teams.

If your company outgrows the freemium version of CRM Hubspot, you can always use an Enterprise Level Growth Suite that will include all CRM Hubspot features. If you want to invest in such an upgrade, it is better to consider all the tools you may require and select the correct CRM Hubspot package for your company. 

If you still have doubts about investing in CRM Hubspot, you can compare different CRM tools with CRM Hubspot to understand why CRM Hubspot may be the right CRM system for your business.