Best Social Media CRM Software for Brand Management

Customer relationship management systems help businesses stay on track with managing customer interactions across all communication channels. As the business reach expands, it is a crucial aspect of the companies that appeal to a mass audience and must keep track of all customer interactions using the best social media CRM software. 

Now more than ever, brands are resorting to social media and using the best social media CRM software to capture the interest of their customer base. A social presence with the best social media CRM software is a prerequisite for being a successful consumer brand. The best social media CRM software helps businesses maintain their brand image across all social media platforms. 

The best social media CRM software features tools that make customer management seamless.

Lead Management

Lead management is an essential step to sales provided by the best social media CRM software via social media marketing campaigns. Businesses can generate leads via dynamic ads that appeal to a variety of audiences via segmentation targeting. Lead scoring and lead nurturing help businesses convert more sales using the best social media CRM software. 

Contact Management

A centralized database carrying all customer information is a valuable business tool across all sales channels. This feature can record customer purchase history and interaction history to maintain continuity of service to customers. 

Reports and Analytics

Any successful business knows analytics are the key to measuring growth and success. With that in mind, the best social media CRM software provides the tools for firms to gauge the success of their social media marketing campaigns to fine-tune any customer pain points. These can be resolved in future marketing campaigns to ensure more success. 

Marketing Automation

Marketing automation is one of the most valuable features offered by the best social media CRM software to ease the load on your employees.  Lead capture tools of social CRMs can help businesses assess the customer's interest level for automated lead nurturing campaigns. Email marketing, social media ad campaigns, and tracking sales and marketing efforts can be done in the back end with the best social media CRM software. Employees no longer have to attend to these tasks manually, allowing them more time to service your business and clients efficiently. 

Let’s explore some benefits of using the best social media CRM software.

Convert More Business

With the right tools to manage the sales pipeline, such as lead nurturing, email marketing, and deal tracking, the best social media CRM software helps businesses increase efficiency and convert more sales. 

Better Collaboration

Investing in the best social media CRM software can help improve collaboration among different teams within your business to enhance the customer experience. Marketing, sales, and customer service are crucial departments that need to be in sync to convert more leads into paying customers and build customer loyalty. The best social media CRM software helps centralize all customer information under one solution to make internal collaboration more effortless than ever. 

Analyze Customer Trends

Integrating social media with the best social media CRM software allows businesses to better understand their customer base with more information about customer buying trends and behavior. This data can be further segmented using the best social media CRM software to aid targeted marketing campaigns via different social media platforms to reach each audience through the best medium. Streamlining how you reach customers and creating captivating content for each audience with dynamic ads on social media can help improve brand image, increase sales, and acquire a new loyal fanbase. 

Proactive Customer Service

By managing all customer interactions via one platform, your sales, marketing, and customer service teams can provide customers with exceptional service with information at a glance. The best social media CRM software can help businesses realize customer gripes quickly and mitigate them efficiently to maintain a positive brand reputation. 

Here are some of the best social media CRM software that integrates well with Facebook and Instagram:

Zendesk Sell

Businesses can use Zendesk Sell as an option for the best social media CRM software to manage customer interactions. With ticket management, live chat, and knowledge base management services, Zendesk helps provide efficient customer support via social media. Zendesk allows businesses of all sizes improve customer management via all sales channels that can help drive positive business growth. 

Hubspot

Hubspot is one of the best social media CRM software with the right tools to manage customer interactions and automate sales and marketing via social media. Customers reaching out to your business via popular social media platforms will be handled directly through Hubspot to streamline customer care. Its analytics help Hubspot users stay ahead of market trends to improve brand and product management with the best social media CRM software. 

Freshsales

Freshsales comes with all the tools for seamless social media integration with one of the best social media CRM software. Social media lead capture and tracking with Freshsales allow businesses to easily qualify leads and move them through the sales funnel. Implementing lead nurturing strategies, email marketing, and automating other sales activities with the best social media CRM software, such as Freshsales, allow sales agents to spend more time on value addition to the company. 

Its robust reporting and analytics feature also makes Freshsales one of the best social media CRM software. Businesses can track the success of their social media marketing campaigns and improve sales with this knowledge. 

Before implementing social CRM in your sales strategy, compare the best social media CRM software. Make sure your choice of CRM provides the right tools to accomplish your business goals.