Adobe Sensei Overview

Adobe Sensei combines machine learning, generative AI technologies, and integrated workflows to improve productivity and drive innovation, efficiency, and customer experience improvements across an organization. Sensei is embedded in the Adobe Experience Cloud and can be used to automate workflows, support data-driven decisions with actionable insights, and convert company data into custom content.

Key Adobe Sensei Features

• AI Data Mining & Analytics: Adobe Sensei AI can efficiently mine data to provide actionable insights, helping navigate data and optimize marketing campaigns for better conversion rates, deeper customer insights, and more effective customer journeys.
• Customized Content & Collaboration Tools: Sensei can generate customized content and automate metadata tagging to help streamline workflows across teams, improve site navigation, and optimize customer experience.  
• Predictive Lead Scoring & Marketing Automation Tools: AI tools in Adobe Sensei analyze customer data and can make predictions about lead behavior and how customers will move through the buying experience. This data can be used to perfect sales strategies and inform marketing efforts with actionable, in-depth customer data.
• AI-Powered Marketing Automation Tools: Adobe Sensei integrates with Marketo Engage to create streamlined marketing campaigns, lead nurturing sequences, and custom content trigger features.