Top ActiveCampaign Features

What are the Best ActiveCampaign Features?

Customer Management

Customer Lifecycle Management
Subscription Management
Discount/Promotion Management

Event Management

Virtual Event Planning

Reporting & Analytics

Marketing Analytics
Social Analytics
Forecasting
A/B Testing
SEO & Keyword Tracking
Web Analytics
Revenue Reports
Dashboard
Email Reports
Campaign Monitoring
Behavioral Analytics
KPI Tracking
Engagement Analytics
Conversion Analytics
Lead Scoring
Order/Delivery Tracking
Event Analytics

Campaign Management

Campaign Orchestration

Lead Management

Lead Distribution
Lead Nurturing

Drag-and-Drop Builders/Designers

Campaign Builder
Email Builder

Workflow Automation

SMS Automation

Supported Channels

SMS
Email
Social Media
Website
Ads

User Calls-to-Action

Abandoned Shopping Cart Follow-Up
Landing Pages

Conferencing Capabilities

Webinars

Project Management Features

Goal Management

Customizable Items

Custom Fields
Custom Reports
Custom Templates
Custom Forms

Data Management

Data Mapping
Data Deduplication
Database Maintenance

Content Management

Content Lifecycle Management
Search Engine Optimization (SEO)

Systems/Administrative

Segmentation/Grouping
Bulk Actions

Identity and Access Management (IAM)

Role Based Access Control (RBAC)
Single Sign-On (SSO)

Integration Options

APIs
Webhooks
Browser Extensions

Third-Party Integrations

Salesforce
Facebook
Magento
Shopify
WooCommerce
BigCommerce

Governance, Risk, & Compliance (GRC)

Consent/Preference Management

Compliance Accreditations

HIPAA

After-Sales Service

Phone Support
Email Support
Chat Support
Forum
Product Guide/Manual
Training/Tutorial

Campaign Types

Drip Campaigns

ActiveCampaign Top Features Related Review

Daniel

Reviewed on 28 April 2023

Highly Recommend Active Campaign

Active Campaign has made it much simpler for me to stay on top of communication from my list. It also offers a straightforward system that has far more functionality than I currently require, but I feel that it is a safe space to grow with support from the Active Campaign team.

Pros

I like the ease of setting up campaigns and automation
The e-mail guides are also quite useful
Additionally, I find it easy to monitor what is happening within my account at any given time
From what I've heard of other platforms, Active Campaign appears to be the most streamlined.

Cons

I am not a fan of lists and tags as they tend to feel overcomplicated
I also find it challenging to create integrations - it always seems to be a dramatic process that requires a triple-check.

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