ActiveCampaign vs. Marketo Engage: Which is Best?

ActiveCampaign vs. Marketo Engage: Which is Best?

ActiveCampaign vs. Marketo Engage Best Overall: Marketo Engage

In our comparison of ActiveCampaign vs. Marketo Engage, Marketo Engage is the best option with a higher overall Wheelhouse Score. Wheelhouse Score uses a combination of feature and pricing comparison data, average user ratings, and editorial reviews to score software vendors on a scale of 1-10.

Quick Info

ActiveCampaign Quick Info
WH Score:
8.0
Pricing Score:
7.4
Feature Score:
7.5
Usability Score:
7.5
Company Size:All Sizes
Platforms:
Marketo Engage Quick Info
WH Score:
9.0
Pricing Score:
8.3
Feature Score:
8.3
Usability Score:
8.2
Company Size:All Sizes
Platforms:

Pricing

ActiveCampaign Pricing
Lite
$29
per month
Plus
$49
per month
Professional
$149
per month
Enterprise
Contact Us
Marketo Engage Pricing
Price Range
Contact Us

* Vendor does not share prices.

Features

ActiveCampaign Features
  • Customer Lifecycle Management
  • Subscription Management
  • Discount/Promotion Management
  • Virtual Event Planning
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • A/B Testing
  • SEO & Keyword Tracking
  • Web Analytics
  • Revenue Reports
  • Dashboard
  • Email Reports
  • Campaign Monitoring
  • Behavioral Analytics
Marketo Engage Features
  • Customer Lifecycle Management
  • Subscription Management
  • Discount/Promotion Management
  • Virtual Event Planning
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • A/B Testing
  • SEO & Keyword Tracking
  • Web Analytics
  • Revenue Reports
  • Dashboard
  • Email Reports
  • Campaign Monitoring
  • Behavioral Analytics

Pros & Cons

ActiveCampaign Pros & Cons
Pros
  • Easy to create campaigns and review reports.
Cons
  • None.
Marketo Engage Pros & Cons
Pros
  • The marketing part is quite strong
  • A good business software.
Cons
  • UI is outdated, clunky and difficult to navigate.

Reviews

ActiveCampaign Reviews
Top Favorable Review
M
Michelle
Reviewed on Jul 2, 2021

Active Campaign is quite user-friendly, in my opinion; it makes creating and reporting campaigns a breeze. But it might be annoying when there are sporadic problems with a website's responsiveness when changing a campaign.

Easy to create campaigns and review reports

Non responsive team

Top Critical Review
W
William
Reviewed on Jul 2, 2021

This CRM is great because it's simple to use and has all the essential data I require. It is an easy method of gathering all leads.

Easy to use

None

Marketo Engage Reviews
Top Favorable Review
J
Jared
Reviewed on Jul 2, 2021

A good tool for marketing.

The marketing part is quite strong. A good business software.

CRM integration is weak. The price is too high.

Top Critical Review
D
Danny
Reviewed on Jul 2, 2021

You can do a lot of things with Marketo.

UI is outdated, clunky and difficult to navigate.

Alternatives

ActiveCampaign Alternatives
8.7
8.6
Marketo Engage Alternatives
8.7
8.6
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ActiveCampaign vs. Marketo Engage: Detailed Comparison

ActiveCampaign vs. Marketo Engage Top Ratings & Reviews: Marketo Engage

In our rating and review comparison of ActiveCampaign vs. Marketo Engage, Marketo Engage has 85 user reviews and ActiveCampaign has 9. The average star rating for Marketo Engage is 4.28 while ActiveCampaign has an average rating of 4.11. Marketo Engage has more positive reviews than ActiveCampaign. Comparing ActiveCampaign vs. Marketo Engage reviews, Marketo Engage has stronger overall reviews.

ActiveCampaign vs. Marketo Engage Best Features & Functionality: Marketo Engage

ActiveCampaign vs. Marketo Engage both offer a strong set of features and functionality including Customer Management, Event Management, Reporting & Analytics, Lead Management, Supported Channels, User Calls-to-Action, Collaboration Tools, Customizable Items, Data Management, Content Management, Systems/Administrative, Identity and Access Management (IAM), Integration Options, Limits, Campaign Types. In our feature comparison of ActiveCampaign vs. Marketo Engage, Marketo Engage offers more of the most popular features and tools than ActiveCampaign.

ActiveCampaign vs. Marketo Engage Best Pricing: Marketo Engage

In our pricing comparison of ActiveCampaign vs. Marketo Engage, Marketo Engage's pricing starts at N/A/month and is more affordable compared to Marketo Engage's starting cost of N/A/month.

ActiveCampaign vs. Marketo Engage Best Usability: Marketo Engage

Our comparison of ActiveCampaign vs. Marketo Engage shows that Marketo Engage scores higher in usability for ease of use, learning curve, ease of admin. ActiveCampaign scores higher in meets requirements, setup & support, quality of support, but Marketo Engage has the best scores overall for system usability.

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