CRM for Small Business

What is the Best CRM for Small Business?

CRM stands for Customer Relationship Management, and it is a strategy and technology that businesses use to manage and analyze their interactions with customers and potential customers. CRM for small businesses refers to applying CRM principles and tools specifically designed to meet the needs and constraints of smaller companies.

Efficient CRM systems offer features such as:

  • Contact Management
  • Sales Tracking
  • Analytics
  • Lead Tracking
  • Sales Pipeline Management
  • Campaign Management

These features and tools support informed business decisions, optimize marketing strategies, and improve customer service.

Another key advantage of CRM for small businesses is automating routine tasks, like email marketing and appointment scheduling, saving valuable time and resources. Moreover, CRM facilitates collaboration among team members, ensuring everyone is on the same page and working toward the common goal of delivering exceptional customer service.

CRM systems are an invaluable asset for small businesses. They not only provide a competitive edge but also foster strong, lasting customer relationships that are essential for growth and success. Small businesses that embrace CRM can expect increased efficiency, customer satisfaction, and, ultimately, higher revenues. 

Top 10 CRM Software for Small Business

NetSuite / Salesforce Service Cloud / Monday.com / SAP S/4HANA / Maximizer / Insightly / Act! / SugarCRM / Aquilon Software / Pipedrive

WH Score
8.7
PipelineDeals CRM

PipelineDeals CRM

46reviews
Starting Price:$25 per user / per month
PipelineDeals is a simple and very useful CRM software available in the cloud that you can use to manage, analyze and supervise sales opportunities and transactions. The system allows you to set goals, create forecasts, keep an eye on deadlines, and generate the important reports needed by sales man...
WH Score
8.7
Aptean

Aptean

58reviews
Starting Price:N/A
Aptean Enterprise Resource Planning Software is a product of the Aptean Corporation, a company formed in 2012 after the merging of CDC Software and Consona Corp. The highly customizable ERP solution is designed on a flexible framework that incorporates finance, manufacturing, and distribution functi...
WH Score
8.6
Zendesk Suite

Zendesk Suite

389reviews
Starting Price:$49 per user / per month
Zendesk Suite is an end-to-end customer relationship platform that combines help desk, voice and CX capabilities into one powerful application. AI is a key capability at Zendesk, offering users the ability to infuse intelligent automation across a variety of areas, from customer interactions to inte...
WH Score
8.6
Creatio

Creatio

27reviews
Starting Price:N/A
Creatio (formerly Bpm’online) is a premium vendor of process-driven software for marketing, sales, and service. Today, more than 6,500 organizations manage their customer-facing processes and deliver an amazing customer experience with our solutions.
WH Score
8.6
Workbooks

Workbooks

19reviews
Starting Price:$0 per user / per month
A common need in professional services firms, for large and small, is the availability of information systems that enable the organization to minimize management effort. Workbooks CRM can automate lifecycle management in an integrated and agile way. It is integrated in that it allows users to easily...
WH Score
8.6
Keap

Keap

58reviews
Starting Price:$129 per contact / per month
Keap CRM is a customer relationship management (CRM) software designed specifically for small business owners. It helps to manage customer interactions, automate workflows, and provide insights for growth. 
WH Score
8.5
Microsoft Dynamics 365 Business Central

Microsoft Dynamics 365 Business Central

505reviews
Starting Price:$0 per user / per month
Microsoft Dynamics Enterprise Resource Planning Software is a line of business management software consisting of four separate products owned and developed by Microsoft Corporation. The products include; Dynamics SL, Dynamics AX, Dynamics GP and Dynamics NAV. While each product has been engineered w...
WH Score
8.5
Zoho CRM

Zoho CRM

228reviews
Starting Price:$14 per user / per month
Zoho CRM specializes in tailoring customer systems that allow users the freedom to focus on their core business while an automated CRM solution performs key workflows, such as e-mails, broadcasts and updates. The result is increased productivity and an enhanced sales processes.  
WH Score
8.5
Salesforce Sales Cloud

Salesforce Sales Cloud

97reviews
Starting Price:$25 per user / per month
Salesforce CRM is the leading cloud-based CRM software solution in the market. It is scalable, highly secure, mobile, and promotes collaboration between employees of the organization. Leads can be nurtured better and then moved on to the next steps at the right time. Similarly, marketing campaigns a...
WH Score
8.5
Kinetic

Kinetic

31reviews
Starting Price:N/A
Epicor ERP is a worldclass Enterprise Resource Planning business management solution used by over 20,000 customers in more than 150 countries. It is a single, end-to-end software solution used mostly by mid-market firms. It is guided by user needs in the current market. It is also built on 100% Micr...
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