Small Business Call Tracking Software: How and Why?

Small business call tracking software assigns unique phone numbers to marketing campaigns or channels. When a potential customer calls one of the numbers in these channels, the call is automatically routed to the business’s main phone line to better tracking. The small business call tracking software captures data such as the time of the call, the caller’s phone number, and the call duration. This data is organized and analyzed, providing insights into which campaigns drive the most calls and which ones need improvement to improve the ROI on marketing campaigns.

Using small business call tracking software provides a range of benefits for small businesses, including:

Accurate Data

Small business call tracking software provides accurate data on call volume, sources, and customer behavior. Accurate information can help businesses optimize their marketing efforts and improve customer support.

Improved ROI

By tracking which campaigns drive the most calls, small businesses can focus their marketing efforts on the channels that provide the highest return on investment.

Increased Sales

Small business call tracking software can help businesses identify missed opportunities and optimize their sales process. By analyzing call recordings and customer behavior, companies can identify areas for improvement and take action to increase sales using small business call tracking software.

Enhanced Customer Experience

By analyzing call data, businesses can identify areas for improvement in their customer support. They can also use small business call tracking software to route calls to the most appropriate agents, improving the customer experience.

Features Of Small Business Call Tracking Software Include:

• Call recording: Call tracking software can record calls, allowing businesses to review calls for quality assurance, training, and compliance purposes.
• Real-time reporting: small business call tracking software provides real-time data on call volume, sources, and customer behavior. This data can be used to make informed marketing campaigns and customer support decisions.
• Integration with other tools: Call tracking software can integrate with tools such as customer relationship management (CRM), marketing automation, and Google Analytics.

There are several types of small business call tracking software available, including:

Dynamic Number Insertion (DNI)

DNI is a small business call tracking software that dynamically inserts unique phone numbers into a website or landing page. When a visitor calls one of these numbers, the call is tracked and attributed to the specific campaign or channel that drove the call.

Keyword-Level Call Tracking

Keyword-level call tracking assigns unique phone numbers to search engine marketing campaign keywords. When a customer calls one of these numbers, the call is tracked and attributed to the specific keyword using small business call tracking software.

Session-Level Call Tracking

Session-level call tracking tracks calls that result from a specific website session. When a customer calls one of the tracked numbers after visiting a website, the call is attributed to the website session using small business call tracking software.

Implementing small business call tracking software requires careful planning and execution. Here are some steps to effectively implement small business call tracking software:

Define Goals

Determine what you want to achieve with call-tracking software. Do you want to improve lead generation, measure the effectiveness of your marketing campaigns, or optimize your sales process? Identifying your goals will help you choose the right small business call tracking software and set your tracking parameters accordingly.

Choose The Right Small Business Call Tracking Software

Research and compare different small business call tracking software options to find one that fits your needs and budget. Look for features like call recording, routing, and analytics reporting.

Set Up Tracking Parameters

Define what calls you want to track and set up your small business call tracking software parameters accordingly. This can include tracking calls from specific marketing channels, campaigns, or geographic locations.

Monitor And Analyze Call Tracking Data

Regularly monitor and analyze the data collected through your small business call tracking software. Use this information to make data-driven decisions and continuously improve your marketing and sales efforts.

CallRail

CallRail is an excellent small business call tracking software that is an easy-to-use and affordable solution that enables businesses to track phone calls, record conversations, and gather customer data. CallRail provides great information that helps companies optimize their marketing campaigns and improve customer service.

This small business call tracking software is designed with the end-user in mind, and its interface is intuitive and user-friendly. This means the non tech-savvy team members can quickly get up to speed with the software and start tracking your calls.

CallRail is priced competitively, and small businesses can easily fit this solution into their budget. CallRail offers a range of features tailored to small businesses’ needs. For example, it allows companies to track calls and gather information about the caller, such as location tracking, the duration of the call, and the possible keywords that triggered the call. It also enables businesses to record conversations with potential customers, which can be used for training and quality assurance.

GoToConnect

GoToConnect is a cloud-based business phone system offering various features, including small business call tracking software, to help small businesses manage their communication needs. With GoToConnect, users can access call logs, caller IDs, call routing, and more.

GoToConnect, as small business call tracking software, allows businesses to track their incoming calls in real time. This data can help business owners understand which marketing campaigns are driving the most calls, which can help them make data-driven decisions about their marketing strategies.

GoToConnect also allows users to create custom reports, which can help businesses track critical metrics such as call volume, duration, and conversion rates. This data can be used to optimize marketing campaigns, identify areas for improvement, and make more informed business decisions.

GoToConnect small business call tracking software offers many other features, including call recording, voicemail, and automated attendant, to allow businesses to improve their customer service and increase efficiency.

Overall, GoToConnect is a powerful small business call tracking software solution that can help small businesses streamline their communication needs and make data-driven decisions about their marketing campaigns.

The best small business call tracking software can provide your business with the right solutions to identify more business opportunities. Compare the best contact center software with small business call tracking software capabilities to leverage the power of knowing who’s on the other side of the line to your advantage.