Desktop Video Conferencing Solutions vs. The Conference Room

Desktop video conferencing solutions allow you to hold meaningful business meetings through video. You load the software onto your desktop computer or laptop and gain the power to initiate and receive video calls anywhere with an internet connection. Most video conferencing solutions also offer a mobile app that you can use to hold video conferences on your smartphone or tablet.

Conference rooms have long been the preferred method of conducting important in-person business interactions. To expand into international markets with more speed, companies began transforming their conference rooms into virtual meeting centers with video conferencing solutions so that teams could connect between offices and deals could be made across oceans more quickly without losing the aspect of human interaction in meetings; not to mention, all the money and time saved in commute!

Desktop video conferencing solutions are popular among businesses due to the vast benefits a company can enjoy by harnessing the power of virtual video communications. Here are some of the top advantages of using desktop video conferencing for business:

Cost Savings

One of the major benefits of using video conferencing solutions for business is cost savings. Video conferencing solutions do not require a large, upfront investment in hardware, and the pricing models are affordable for any size business to budget.

Video conferencing solutions can also help reduce your internal operations costs by providing your teams with an effective, cost-friendly way to collaborate. This can reduce miscommunication and help your internal business activities flow smoothly.

Being able to meet in a virtual, face-to-face environment with video conferencing solutions can also help reduce travel expenses significantly.

Convenience

Leading desktop video conferencing solutions are extremely easy to implement and use and offer your company members a very convenient way to connect and collaborate with important business contacts outside your organization as well.

Since video conferencing solutions work on your computer or smart mobile devices, it’s very convenient to hold a video conference, no matter your location.

Productivity

Having a productive workforce to support your company’s growth goals with video conferencing solutions would be best. Video conferencing solutions can help boost your employee’s productivity (particularly if they work remotely) through video chats and quick connections.

Scalability

Planning and preparing for growth in your company is essential to succeed in business. Video conferencing solutions enable you to make deeper connections, and you can make decisions and deals without the expenses and time associated to travel. By saving money and increasing your business with your clients and customers, you can scale your company much more quickly with video conferencing solutions.

Additionally, desktop video conferencing solutions are straightforward to scale with your company’s growth. You can add users to your video conferencing solutions efficiently and will not incur any significant expenses in this regard as you expand.

Mobility

To compete in today’s market, your business must be mobile. Video conferencing supports the mobile business by giving you the tools you need to hold personalized business meetings no matter where you’re located.

Speed to Market and Competitive Advantage

In addition to facilitating more meaningful virtual online meetings, video conferencing solutions can also be used to deliver compelling business presentations for your clients or customers (and boost your sales in the process).

Connecting quickly and personally with business contacts and moving forward on deals and initiatives more quickly with video conferencing solutions will differentiate you from your competitors and give you an edge in the market.

For example, if your overseas factory experiences a problem related to the latest project after your client wanted some changes, instead of trying to fly over to a different country to deal with the factory officials and resolve the issue, now you can hop on a video conferencing solutions call with all parties involved and resolve it with much more ease. 

Conference room meetings are a great way to move your business forward, but you limit your potential to a location. This limitation, along with some other drawbacks associated with conference room meetings, leads many businesses to opt for video conferencing solutions.

Expensive to Implement and Maintain

On-site video conferencing solutions are quite expensive to purchase, implement, and maintain. You must invest in all your needed hardware and equipment upfront and then maintain your system to ensure it functions optimally (which typically requires an IT professional skilled in this technology).

Complex User Experience

Video conferencing solutions implemented on-premise in a conference room are typically quite complex. While you can connect to another location through video, you will likely need to recruit the help of your IT team and ensure all the equipment is set up correctly and working before your meeting. This makes it difficult to have impromptu video meetings with video conferencing solutions.

Additionally, there are often issues in the overall meeting experience with video conferencing solutions between conference rooms. The video feed may not show or include everyone in the room, and it can also be difficult to hear people on the other side of the meeting unless they move positions and get closer to the mic. This can cause meeting delays and even discourage people from speaking during meetings due to the inconvenience.

Limited Scalability

On-site video conferencing solutions are very difficult to scale. The hardware and installation process is costly, so many offices don’t have a solution in every conference room. For this reason, many companies have video conferencing solutions in each office, which limits how many employees can connect through video conferencing solutions in a day if they have to share a system.

Quite simply, people like to do business with people they know and like. Compare video conferencing solutions to create connection, helps improve engagement within your company, and foster brand loyalty in your clients and customers with more ease and flexibility than conference room meetings.