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Customer Relationship Management (CRM) Articles

ERP versus CRM: What’s the Difference?

ERP versus CRM: What’s the Difference?

Explore the differences between ERP versus CRM to know which option is right for your business, along with the best capabilities for optimum revenue and CX.
What is the Difference Between ERP and CRM?

What is the Difference Between ERP and CRM?

Learn more about the differences between ERP and CRM to determine which software will best suit your business needs and support the complexities of streamlining operations.
What is a Lead Generation Business and Its Advantages?

What is a Lead Generation Business and Its Advantages?

Read more about the workings of a lead generation business, the strategies used to generate high quality leads, and how your business stands to benefit.
What are the 3 Best Approaches to Lead Generation Tools?

What are the 3 Best Approaches to Lead Generation Tools?

Read more to learn about the three best approaches to lead generation tools to discover how you can improve your lead generation and retention efforts.
What is the Role of a Lead Manager?

What is the Role of a Lead Manager?

Learn more about the role of a lead manager to determine when it will be most beneficial for your company to designate resources to manage leads in your CRM system.
Brand Management Comes After Product Development: Here’s Why

Brand Management Comes After Product Development: Here’s Why

Learn more about why a brand management plan depends on the quality of your product - and why timing matters as you make the first step towards brand marketing.
Marketing Campaign Update Tips and Best Practices

Marketing Campaign Update Tips and Best Practices

Read our marketing campaign update tips and best practices to learn how to make the most of your marketing with targeted processes and automation.
Classic B2B Lead Generation Strategies That Always Work

Classic B2B Lead Generation Strategies That Always Work

Read more about the classic B2B lead generation strategies that will always be reliable for sales teams of any business size - and will never go out of style.
Lead Management in the Era of Instant Gratification

Lead Management in the Era of Instant Gratification

Learn more about building an effective lead management plan for a generation of customers that want it in the here and now - while maximizing business revenue.
What is a Contact Center CRM?

What is a Contact Center CRM?

Read more to learn about what contact center CRM is and discover which of the best contact center features, pricing, and benefits will suit your company most.
How to Compare CRM Software to Find a CRM like Hubspot

How to Compare CRM Software to Find a CRM like Hubspot

Learn about the key considerations you should have in mind when comparing the best CRM software systems and understand what to look for in a Hubspot alternative.
The Advantages and Disadvantages of a CRM with Client Portal

The Advantages and Disadvantages of a CRM with Client Portal

Learn more about the key advantages of a CRM with client portal and see which drawbacks you should be aware of as you choose the best CRM.
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