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Customer Relationship Management (CRM) Articles

A Guide to CRM Roles and Responsibilities

A Guide to CRM Roles and Responsibilities

Use this guide to learn more about the various CRM roles and responsibilities in your company to ensure that roles are structured for success in your CRM.
Using CRM in Service Marketing: A Guide

Using CRM in Service Marketing: A Guide

Use this guide to learn more about using the best CRM software features and tools in service marketing to reach and retain more customers for your business.
How CRM Technology Can Help in Sales, Marketing, and Customer Experience

How CRM Technology Can Help in Sales, Marketing, and Customer Experience

Learn more about Customer Relationship Management (CRM) technology and see how CRM features can help support sales, marketing, and customer experience in your business.
The Best Types of CRM: SMB Vs. Enterprise

The Best Types of CRM: SMB Vs. Enterprise

Read about the different types of CRM and compare the features, integrations, and tools offered by the best CRM systems, from small business to enterprise.
Choosing a CRM for Manufacturing: A Guide

Choosing a CRM for Manufacturing: A Guide

Learn more about the tips and best practices for choosing a CRM for companies in the manufacturing industry and see which CRM for manufacturing features are best.
CRM Definition, Integration Tips, and Best Practices for Employee Adoption

CRM Definition, Integration Tips, and Best Practices for Employee Adoption

Read more about the definition of CRM and learn useful integration tips and best practices for increasing employee adoption of your CRM system.
What is Campaign Management and Why is it Important?

What is Campaign Management and Why is it Important?

Read more to learn about what campaign management is and why it's important for your business for strong, scalable marketing practices and increased sales.
The Role of a Campaign Manager: A Guide

The Role of a Campaign Manager: A Guide

Learn more about the role of a campaign manager and determine how campaign managers can best leverage marketing automation software to support campaign management.
What is Campaign Management in CRM?

What is Campaign Management in CRM?

Learn more about campaign management in CRM and understand which campaign management features and tools in CRM can benefit your business and marketing most.
How to Set Up Marketing Campaigns: A Guide

How to Set Up Marketing Campaigns: A Guide

Use this guide to learn how to set up marketing campaigns using the best marketing automation software, CRM features, and reporting to maximize marketing efforts.
What is Drip Marketing?

What is Drip Marketing?

Read more to learn about what drip marketing is and how you can incorporate this practice into your existing email marketing campaigns to increase sales.
What is a Marketing Campaign?

What is a Marketing Campaign?

Read more what a marketing campaign is and learn about the best marketing automation systems and CRM tools to help you set up, execute, and measure marketing campaigns.
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