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Customer Relationship Management (CRM) Articles

CRM Nonprofit: Integrating Donor Management Tools

CRM Nonprofit: Integrating Donor Management Tools

Read more about how CRM nonprofit and donor management tools work and see which CRM features you can leverage to achieve your nonprofit business goals.
How to Determine ROI on CRM for a Business Purchase

How to Determine ROI on CRM for a Business Purchase

Learn more about how to calculate ROI on CRM and discover how comparing deployment,  features, and pricing can make your CRM a profit center for your business.
Best Tips and Considerations for Buying On-Premise CRM 

Best Tips and Considerations for Buying On-Premise CRM 

Read more to learn about the best buying tips and the factors you should consider before  committing to an on-premise CRM software system for your business.
Social Media Sites: The New Front End of Social CRM System

Social Media Sites: The New Front End of Social CRM System

Learn about the growing importance of social CRM systems and compare features and pricing  from the top social CRM software vendors on the market today.
 The Advantages of Implementing a Proprietary On-Premise CRM

 The Advantages of Implementing a Proprietary On-Premise CRM

Learn the 7 key benefits of using on-premise CRM systems compared to other CRM deployment methods, and explore the long-term value of custom, on-premise CRM.
5 Things You Need to Know About Unified Communications

5 Things You Need to Know About Unified Communications

Unified Communications is beneficial but tough to implement. Here are the top 5 things you need to know, before you make the big move.
The Four Elements of Buyer Experience Ecosystem Thinking

The Four Elements of Buyer Experience Ecosystem Thinking

A vital attribute B2B marketing CEOs will need to possess to lead organizations in Buyer Experience Innovation is ecosys...

The Seven Phases of the Buyer Experience Journey

The Seven Phases of the Buyer Experience Journey

Learn about the important phases of building a memorable buyer's journey and discover tips and best practices for using marketing automation software to automate the process.
How to Measure ROI on a CRM System

How to Measure ROI on a CRM System

Determining CRM ROI requires aligning business KPIs with CRM features and capabilities. Learn more on how to measure ROI on your CRM, in this article.
CRM-ERP Integration: Driving Revenue Growth and Customer Satisfaction

CRM-ERP Integration: Driving Revenue Growth and Customer Satisfaction

Learn more about revenue-driving best practices for CRM and ERP integrations.
Outgrowing Your Contact-Management System? Make the Leap to CRM

Outgrowing Your Contact-Management System? Make the Leap to CRM

The signs that you're ready for an upgrade to CRM.
CRM Implementation Project Roadmap for the Small Business

CRM Implementation Project Roadmap for the Small Business

Learn more about how to successfully implement CRM project management in your company.
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