Marketo Engage vs. Salesforce Pardot: Which is Best?

Marketo Engage vs. Salesforce Pardot: Which is Best?

Marketo Engage vs. Salesforce Pardot Best Overall: Marketo Engage

In our comparison of Marketo Engage vs. Salesforce Pardot, Marketo Engage is the best option with a higher overall Wheelhouse Score. Wheelhouse Score uses a combination of feature and pricing comparison data, average user ratings, and editorial reviews to score software vendors on a scale of 1-10.

Quick Info

Marketo Engage Quick Info
WH Score:
9.0
Pricing Score:
8.3
Feature Score:
8.3
Usability Score:
8.2
Company Size:All Sizes
Platforms:
Salesforce Pardot Quick Info
WH Score:
8.3
Pricing Score:
7.8
Feature Score:
7.6
Usability Score:
7.8
Company Size:All Sizes
Platforms:

Pricing

Marketo Engage Pricing
Price Range
Contact Us

* Vendor does not share prices.

Salesforce Pardot Pricing
Growth
$1250
per month
Plus
$2500
per month
Advanced
$4000
per month
Premium
$15000
per month

Features

Marketo Engage Features
  • Account Management
  • Up-Sell/Cross-Sell Management
  • Virtual Event Planning
  • ROI Reports
  • Forecasting
  • Campaign Monitoring
  • Engagement Analytics
  • Lead Scoring
  • Campaign Builder
  • Chat/IM
  • Email
  • Landing Pages
  • Workspace
  • Custom Fields
  • Custom Objects
Salesforce Pardot Features
  • Account Management
  • Up-Sell/Cross-Sell Management
  • Virtual Event Planning
  • ROI Reports
  • Forecasting
  • Campaign Monitoring
  • Engagement Analytics
  • Lead Scoring
  • Campaign Builder
  • Chat/IM
  • Email
  • Landing Pages
  • Workspace
  • Custom Fields
  • Custom Objects

Pros & Cons

Marketo Engage Pros & Cons
Pros
  • The marketing part is quite strong
  • A good business software.
Cons
  • UI is outdated, clunky and difficult to navigate.
Salesforce Pardot Pros & Cons
Pros
  • Salesforce offers among the most predictable, well-incorporated and feature packed CRM I have come across in my consulting and admin roles in various organizations
  • Also, it is extremely customizable, it assists organizations in monitoring details pertinent to sales, provides custom reports that give corporations business analytics the ability to know where to better a sales process, and the learning curve is very mild.
Cons
  • It is slow, the work is inconsistent, adding files is difficult, query editor working is not good, and outdated design.

Reviews

Marketo Engage Reviews
Top Favorable Review
J
Jared
Reviewed on Jul 2, 2021

A good tool for marketing.

The marketing part is quite strong. A good business software.

CRM integration is weak. The price is too high.

Top Critical Review
D
Danny
Reviewed on Jul 2, 2021

You can do a lot of things with Marketo.

UI is outdated, clunky and difficult to navigate.

Salesforce Pardot Reviews
Top Favorable Review
H
Hilda
Reviewed on Jul 2, 2021

Business enterprises can use client data and account to better client relations, enhance sales and marketing victory and extract business information thanks to this powerful CRM called Salesoforce.

Salesforce offers among the most predictable, well-incorporated and feature packed CRM I have come across in my consulting and admin roles in various organizations. Also, it is extremely customizable, it assists organizations in monitoring details pertinent to sales, provides custom reports that give corporations business analytics the ability to know where to better a sales process, and the learning curve is very mild.

Quite costly for lean enterprises, an increase in the development cost as the implementation process requires plenty of customizations, and no client support.

Top Critical Review
T
Tammi
Reviewed on Jul 2, 2021

I don’t see any pros.

It is slow, the work is inconsistent, adding files is difficult, query editor working is not good, and outdated design.

Alternatives

Marketo Engage Alternatives
8.7
8.6
Salesforce Pardot Alternatives
8.7
8.6
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Marketo Engage vs. Salesforce Pardot: Detailed Comparison

Marketo Engage vs. Salesforce Pardot Top Ratings & Reviews: Marketo Engage

In our rating and review comparison of Marketo Engage vs. Salesforce Pardot, Marketo Engage has 85 user reviews and Salesforce Pardot has 31. The average star rating for Marketo Engage is 4.28 while Salesforce Pardot has an average rating of 4.12. Marketo Engage has more positive reviews than Salesforce Pardot. Comparing Marketo Engage vs. Salesforce Pardot reviews, Marketo Engage has stronger overall reviews.

Marketo Engage vs. Salesforce Pardot Best Features & Functionality: Marketo Engage

Marketo Engage vs. Salesforce Pardot both offer a strong set of features and functionality including Customer Management, Event Management, Reporting & Analytics, Supported Channels, User Calls-to-Action, Collaboration Tools, Customizable Items, Data Management, Systems/Administrative, Identity and Access Management (IAM), Integration Options, Limits. In our feature comparison of Marketo Engage vs. Salesforce Pardot, Marketo Engage offers more of the most popular features and tools than Salesforce Pardot.

Marketo Engage vs. Salesforce Pardot Best Pricing: Salesforce Pardot

In our pricing comparison of Marketo Engage vs. Salesforce Pardot, Salesforce Pardot's pricing starts at $1250/month and is more affordable compared to Salesforce Pardot's starting cost of $1250/month.

Marketo Engage vs. Salesforce Pardot Best Usability: Marketo Engage

Our comparison of Marketo Engage vs. Salesforce Pardot shows that Marketo Engage scores higher in usability for ease of use, ease of admin. Salesforce Pardot scores higher in meets requirements, learning curve, setup & support, quality of support, but Marketo Engage has the best scores overall for system usability.

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