HubSpot Marketing Hub vs. Salesforce Pardot: Which is Best?

HubSpot Marketing Hub vs. Salesforce Pardot: Which is Best?

HubSpot Marketing Hub vs. Salesforce Pardot Best Overall: HubSpot Marketing Hub

In our comparison of HubSpot Marketing Hub vs. Salesforce Pardot, HubSpot Marketing Hub is the best option with a higher overall Wheelhouse Score. Wheelhouse Score uses a combination of feature and pricing comparison data, average user ratings, and editorial reviews to score software vendors on a scale of 1-10.

Quick Info

HubSpot Marketing Hub Quick Info
WH Score:
8.4
Pricing Score:
7.6
Feature Score:
7.8
Usability Score:
7.6
Company Size:All Sizes
Platforms:
Salesforce Pardot Quick Info
WH Score:
8.3
Pricing Score:
7.8
Feature Score:
7.6
Usability Score:
7.8
Company Size:All Sizes
Platforms:

Pricing

HubSpot Marketing Hub Pricing
Free Tools
Free
per month
Starter
$18
per month
Professional
$800
per month
Enterprise
$3600
per month
Salesforce Pardot Pricing
Growth
$1250
per month
Plus
$2500
per month
Advanced
$4000
per month
Premium
$15000
per month

Features

HubSpot Marketing Hub Features
  • Product Tour/Demo
  • Discount/Promotion Management
  • Virtual Event Planning
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • A/B Testing
  • Revenue Reports
  • Email Reports
  • Campaign Monitoring
  • Order/Delivery Tracking
  • SMS
  • Email
  • Social Media
  • Ads
Salesforce Pardot Features
  • Product Tour/Demo
  • Discount/Promotion Management
  • Virtual Event Planning
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • A/B Testing
  • Revenue Reports
  • Email Reports
  • Campaign Monitoring
  • Order/Delivery Tracking
  • SMS
  • Email
  • Social Media
  • Ads

Pros & Cons

HubSpot Marketing Hub Pros & Cons
Pros
  • One of the best things about Hubspot is its ability to keep track of clients and automate marketing campaigns based on various triggers
  • The platform is also great for building your website
  • But the real standout feature of Hubspot is their amazing support team
  • They are always quick to respond and offer helpful solutions.
Cons
  • The free version doesn’t offer much.
Salesforce Pardot Pros & Cons
Pros
  • Salesforce offers among the most predictable, well-incorporated and feature packed CRM I have come across in my consulting and admin roles in various organizations
  • Also, it is extremely customizable, it assists organizations in monitoring details pertinent to sales, provides custom reports that give corporations business analytics the ability to know where to better a sales process, and the learning curve is very mild.
Cons
  • It is slow, the work is inconsistent, adding files is difficult, query editor working is not good, and outdated design.

Reviews

HubSpot Marketing Hub Reviews
Top Favorable Review
S
Sheri
Reviewed on Jul 2, 2021

If you are looking for a tool to keep track of clients, build your website, and set up marketing campaigns, Hubspot is a great option. However, be prepared to spend some time learning how to use the platform. And if you do run into any issues, their support team is there to help!

One of the best things about Hubspot is its ability to keep track of clients and automate marketing campaigns based on various triggers. The platform is also great for building your website. But the real standout feature of Hubspot is their amazing support team. They are always quick to respond and offer helpful solutions

While Hubspot offers great functionality, it can be confusing to use at times, especially when it comes to formatting a landing page. However, their support team is quick to offer workarounds and solutions

Top Critical Review
R
Robert
Reviewed on Jul 2, 2021

This is an extremely easy and flexible tool to work with. Really made for small businesses.

The free version doesn’t offer much.

Salesforce Pardot Reviews
Top Favorable Review
H
Hilda
Reviewed on Jul 2, 2021

Business enterprises can use client data and account to better client relations, enhance sales and marketing victory and extract business information thanks to this powerful CRM called Salesoforce.

Salesforce offers among the most predictable, well-incorporated and feature packed CRM I have come across in my consulting and admin roles in various organizations. Also, it is extremely customizable, it assists organizations in monitoring details pertinent to sales, provides custom reports that give corporations business analytics the ability to know where to better a sales process, and the learning curve is very mild.

Quite costly for lean enterprises, an increase in the development cost as the implementation process requires plenty of customizations, and no client support.

Top Critical Review
T
Tammi
Reviewed on Jul 2, 2021

I don’t see any pros.

It is slow, the work is inconsistent, adding files is difficult, query editor working is not good, and outdated design.

Alternatives

HubSpot Marketing Hub Alternatives
8.7
8.6
Salesforce Pardot Alternatives
8.7
8.6
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HubSpot Marketing Hub vs. Salesforce Pardot: Detailed Comparison

HubSpot Marketing Hub vs. Salesforce Pardot Top Ratings & Reviews: HubSpot Marketing Hub

In our rating and review comparison of HubSpot Marketing Hub vs. Salesforce Pardot, HubSpot Marketing Hub has 221 user reviews and Salesforce Pardot has 31. The average star rating for HubSpot Marketing Hub is 4.53 while Salesforce Pardot has an average rating of 4.12. HubSpot Marketing Hub has more positive reviews than Salesforce Pardot. Comparing HubSpot Marketing Hub vs. Salesforce Pardot reviews, HubSpot Marketing Hub has stronger overall reviews.

HubSpot Marketing Hub vs. Salesforce Pardot Best Features & Functionality: HubSpot Marketing Hub

HubSpot Marketing Hub vs. Salesforce Pardot both offer a strong set of features and functionality including Customer Management, Event Management, Reporting & Analytics, Supported Channels, Drag-and-Drop Builders/Designers, Customizable Items, Content Management, Systems/Administrative, Cybersecurity Features, Integration Options, Third-Party Integrations, Governance, Risk, & Compliance (GRC), After-Sales Service. In our feature comparison of HubSpot Marketing Hub vs. Salesforce Pardot, HubSpot Marketing Hub offers more of the most popular features and tools than Salesforce Pardot.

HubSpot Marketing Hub vs. Salesforce Pardot Best Pricing: Salesforce Pardot

In our pricing comparison of HubSpot Marketing Hub vs. Salesforce Pardot, Salesforce Pardot's pricing starts at $1250/month and is more affordable compared to Salesforce Pardot's starting cost of $1250/month.

HubSpot Marketing Hub vs. Salesforce Pardot Best Usability: Salesforce Pardot

Our comparison of HubSpot Marketing Hub vs. Salesforce Pardot shows that Salesforce Pardot scores higher in usability for ease of use, learning curve, setup & support, ease of admin. HubSpot Marketing Hub scores higher in meets requirements, quality of support, but Salesforce Pardot has the best scores overall for system usability.

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