Constant Contact vs. Salesforce Pardot: Which is Best?

Constant Contact vs. Salesforce Pardot: Which is Best?

Constant Contact vs. Salesforce Pardot Best Overall: Salesforce Pardot

In our comparison of Constant Contact vs. Salesforce Pardot, Salesforce Pardot is the best option with a higher overall Wheelhouse Score. Wheelhouse Score uses a combination of feature and pricing comparison data, average user ratings, and editorial reviews to score software vendors on a scale of 1-10.

Quick Info

Constant Contact Quick Info
WH Score:
7.8
Pricing Score:
7.8
Feature Score:
7.2
Usability Score:
7.3
Company Size:Small Business, Mid Market
Platforms:
Salesforce Pardot Quick Info
WH Score:
8.3
Pricing Score:
7.8
Feature Score:
7.6
Usability Score:
7.8
Company Size:All Sizes
Platforms:

Pricing

Constant Contact Pricing
Core
$9.99
per month
Plus
$45
per month
Salesforce Pardot Pricing
Growth
$1250
per month
Plus
$2500
per month
Advanced
$4000
per month
Premium
$15000
per month

Features

Constant Contact Features
  • Campaign Orchestration
  • Sales/Marketing Calendar
  • Account Management
  • Subscription Management
  • Discount/Promotion Management
  • Lead Generation
  • Lead Registration
  • Lead Distribution
  • Lead Aggregation
  • Lead Attribution
  • Virtual Event Planning
  • Lead and Opportunity Tracking
  • Campaign Builder
  • Create Surveys
  • Landing Pages
Salesforce Pardot Features
  • Campaign Orchestration
  • Sales/Marketing Calendar
  • Account Management
  • Subscription Management
  • Discount/Promotion Management
  • Lead Generation
  • Lead Registration
  • Lead Distribution
  • Lead Aggregation
  • Lead Attribution
  • Virtual Event Planning
  • Lead and Opportunity Tracking
  • Campaign Builder
  • Create Surveys
  • Landing Pages

Pros & Cons

Constant Contact Pros & Cons
Pros
  • Ease of handling and managing emails for advertising and surveys.
Cons
  • Expensive, no free version or trial.
Salesforce Pardot Pros & Cons
Pros
  • Salesforce offers among the most predictable, well-incorporated and feature packed CRM I have come across in my consulting and admin roles in various organizations
  • Also, it is extremely customizable, it assists organizations in monitoring details pertinent to sales, provides custom reports that give corporations business analytics the ability to know where to better a sales process, and the learning curve is very mild.
Cons
  • It is slow, the work is inconsistent, adding files is difficult, query editor working is not good, and outdated design.

Reviews

Constant Contact Reviews
Top Favorable Review
J
James
Reviewed on Jul 2, 2021

I like how simple the program is to use and maintain for surveys and email marketing. But I don't like that the membership levels are overpriced compared to the other services they provide.

Ease of handling and managing emails for advertising and surveys.

Membership plans to improve access to extra services cost more than recommended

Top Critical Review
J
Joseph
Reviewed on Jul 2, 2021

For event management, Constant Contact was invaluable; it relieved me of a great deal of responsibility. My time was saved by the predesigned templates, and the marketing enabled me to get more gigs. But there's a steep price tag, no free trial, and account cancellation was a hassle.

Pre-designed templates, effective marketing

Expensive, no free version or trial

Salesforce Pardot Reviews
Top Favorable Review
H
Hilda
Reviewed on Jul 2, 2021

Business enterprises can use client data and account to better client relations, enhance sales and marketing victory and extract business information thanks to this powerful CRM called Salesoforce.

Salesforce offers among the most predictable, well-incorporated and feature packed CRM I have come across in my consulting and admin roles in various organizations. Also, it is extremely customizable, it assists organizations in monitoring details pertinent to sales, provides custom reports that give corporations business analytics the ability to know where to better a sales process, and the learning curve is very mild.

Quite costly for lean enterprises, an increase in the development cost as the implementation process requires plenty of customizations, and no client support.

Top Critical Review
T
Tammi
Reviewed on Jul 2, 2021

I don’t see any pros.

It is slow, the work is inconsistent, adding files is difficult, query editor working is not good, and outdated design.

Alternatives

Constant Contact Alternatives
8.5
Salesforce Pardot Alternatives
8.7
8.5
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Constant Contact vs. Salesforce Pardot: Detailed Comparison

Constant Contact vs. Salesforce Pardot Top Ratings & Reviews: Constant Contact

In our rating and review comparison of Constant Contact vs. Salesforce Pardot, Constant Contact has 12 user reviews and Salesforce Pardot has 31. The average star rating for Constant Contact is 4.33 while Salesforce Pardot has an average rating of 4.12. Constant Contact has more positive reviews than Salesforce Pardot. Comparing Constant Contact vs. Salesforce Pardot reviews, Constant Contact has stronger overall reviews.

Constant Contact vs. Salesforce Pardot Best Features & Functionality: Salesforce Pardot

Constant Contact vs. Salesforce Pardot both offer a strong set of features and functionality including Customer Management, Reporting & Analytics, Campaign Management, Drag-and-Drop Builders/Designers, Lead Management, Customizable Items, Data Management, Systems/Administrative, Integration Options, Governance, Risk, & Compliance (GRC), Campaign Types. In our feature comparison of Constant Contact vs. Salesforce Pardot, Salesforce Pardot offers more of the most popular features and tools than Constant Contact.

Constant Contact vs. Salesforce Pardot Best Pricing: Constant Contact

In our pricing comparison of Constant Contact vs. Salesforce Pardot, Constant Contact's pricing starts at $9.99/month and is more affordable compared to Salesforce Pardot's starting cost of $1250/month.

Constant Contact vs. Salesforce Pardot Best Usability: Salesforce Pardot

Our comparison of Constant Contact vs. Salesforce Pardot shows that Salesforce Pardot scores higher in usability for meets requirements, learning curve, setup & support, quality of support. Constant Contact scores higher in ease of use, ease of admin, but Salesforce Pardot has the best scores overall for system usability.

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