Campaign Monitor vs. Salesforce Pardot: Which is Best?

Campaign Monitor vs. Salesforce Pardot: Which is Best?

Campaign Monitor vs. Salesforce Pardot Best Overall: Salesforce Pardot

In our comparison of Campaign Monitor vs. Salesforce Pardot, Salesforce Pardot is the best option with a higher overall Wheelhouse Score. Wheelhouse Score uses a combination of feature and pricing comparison data, average user ratings, and editorial reviews to score software vendors on a scale of 1-10.

Quick Info

Campaign Monitor Quick Info
WH Score:
8.1
Pricing Score:
7.5
Feature Score:
7.4
Usability Score:
7.5
Company Size:Small Business, Mid Market
Platforms:
Salesforce Pardot Quick Info
WH Score:
8.3
Pricing Score:
7.8
Feature Score:
7.6
Usability Score:
7.8
Company Size:All Sizes
Platforms:

Pricing

Campaign Monitor Pricing
Basic
$9
per month
Unlimited
$29
per month
Premier
$149
per month
Salesforce Pardot Pricing
Growth
$1250
per month
Plus
$2500
per month
Advanced
$4000
per month
Premium
$15000
per month

Features

Campaign Monitor Features
  • Discount/Promotion Management
  • Virtual Event Planning
  • A/B Testing
  • Dashboard
  • Email Reports
  • Campaign Monitoring
  • Behavioral Analytics
  • Engagement Analytics
  • Lead Scoring
  • Order/Delivery Tracking
  • Spam Testing
  • Email Testing
  • Transactional Emails
  • Campaign Orchestration
  • Lead Generation
Salesforce Pardot Features
  • Discount/Promotion Management
  • Virtual Event Planning
  • A/B Testing
  • Dashboard
  • Email Reports
  • Campaign Monitoring
  • Behavioral Analytics
  • Engagement Analytics
  • Lead Scoring
  • Order/Delivery Tracking
  • Spam Testing
  • Email Testing
  • Transactional Emails
  • Campaign Orchestration
  • Lead Generation

Pros & Cons

Campaign Monitor Pros & Cons
Pros
  • Segmentation and personalization.
Cons
  • None.
Salesforce Pardot Pros & Cons
Pros
  • Salesforce offers among the most predictable, well-incorporated and feature packed CRM I have come across in my consulting and admin roles in various organizations
  • Also, it is extremely customizable, it assists organizations in monitoring details pertinent to sales, provides custom reports that give corporations business analytics the ability to know where to better a sales process, and the learning curve is very mild.
Cons
  • It is slow, the work is inconsistent, adding files is difficult, query editor working is not good, and outdated design.

Reviews

Campaign Monitor Reviews
Top Favorable Review
W
William
Reviewed on Jul 2, 2021

I can gather consumer information and send incredibly targeted emails with Campaign Monitor's segmentation and personalization tools, which effectively engages our audience. Although it was first difficult, we were able to integrate with several on-premise pre-built apps with the assistance of third-party service providers.

Segmentation and personalization

Integrating with some on-premise pre-built apps can be challenging.

Top Critical Review
B
Betty
Reviewed on Jul 2, 2021

A user-friendly email marketing tool like this makes it easy and speedy to create customized emails, automate responses, and deliver campaigns that are suitable for mobile devices.

Personalization, auto email responses and mobile templates

None

Salesforce Pardot Reviews
Top Favorable Review
H
Hilda
Reviewed on Jul 2, 2021

Business enterprises can use client data and account to better client relations, enhance sales and marketing victory and extract business information thanks to this powerful CRM called Salesoforce.

Salesforce offers among the most predictable, well-incorporated and feature packed CRM I have come across in my consulting and admin roles in various organizations. Also, it is extremely customizable, it assists organizations in monitoring details pertinent to sales, provides custom reports that give corporations business analytics the ability to know where to better a sales process, and the learning curve is very mild.

Quite costly for lean enterprises, an increase in the development cost as the implementation process requires plenty of customizations, and no client support.

Top Critical Review
T
Tammi
Reviewed on Jul 2, 2021

I don’t see any pros.

It is slow, the work is inconsistent, adding files is difficult, query editor working is not good, and outdated design.

Alternatives

Campaign Monitor Alternatives
8.7
8.5
Salesforce Pardot Alternatives
8.7
8.5
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Campaign Monitor vs. Salesforce Pardot: Detailed Comparison

Campaign Monitor vs. Salesforce Pardot Top Ratings & Reviews: Salesforce Pardot

In our rating and review comparison of Campaign Monitor vs. Salesforce Pardot, Salesforce Pardot has 31 user reviews and Campaign Monitor has 16. The average star rating for Salesforce Pardot is 4.12 while Campaign Monitor has an average rating of 4.06. Salesforce Pardot has more positive reviews than Campaign Monitor. Comparing Campaign Monitor vs. Salesforce Pardot reviews, Salesforce Pardot has stronger overall reviews.

Campaign Monitor vs. Salesforce Pardot Best Features & Functionality: Salesforce Pardot

Campaign Monitor vs. Salesforce Pardot both offer a strong set of features and functionality including Customer Management, Reporting & Analytics, Campaign Management, Drag-and-Drop Builders/Designers, Lead Management, Customizable Items, Data Management, Systems/Administrative, Integration Options, Governance, Risk, & Compliance (GRC), Campaign Types. In our feature comparison of Campaign Monitor vs. Salesforce Pardot, Salesforce Pardot offers more of the most popular features and tools than Campaign Monitor.

Campaign Monitor vs. Salesforce Pardot Best Pricing: Campaign Monitor

In our pricing comparison of Campaign Monitor vs. Salesforce Pardot, Campaign Monitor's pricing starts at $9/month and is more affordable compared to Salesforce Pardot's starting cost of $1250/month.

Campaign Monitor vs. Salesforce Pardot Best Usability: Salesforce Pardot

Our comparison of Campaign Monitor vs. Salesforce Pardot shows that Salesforce Pardot scores higher in usability for learning curve, quality of support, ease of admin. Campaign Monitor scores higher in ease of use, meets requirements, setup & support, but Salesforce Pardot has the best scores overall for system usability.

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