Act-On vs. Salesforce Pardot: Which is Best? - Wheelhouse

Act-On vs. Salesforce Pardot: Which is Best?

Act-On vs. Salesforce Pardot Best Overall: Act-On

In our comparison of Act-On vs. Salesforce Pardot, Act-On is the best option with a higher overall Wheelhouse Score. Wheelhouse Score uses a combination of feature and pricing comparison data, average user ratings, and editorial reviews to score software vendors on a scale of 1-10.

Quick Info

Act-On Quick Info
WH Score:
8.5
Pricing Score:
7.7
Feature Score:
7.8
Usability Score:
8.0
Company Size:Small Business, Mid Market
Platforms:
Salesforce Pardot Quick Info
WH Score:
8.3
Pricing Score:
7.8
Feature Score:
7.6
Usability Score:
7.8
Company Size:All Sizes
Platforms:

Pricing

Act-On Pricing
Professional
$1100
per month
Enterprise
Contact Us
Salesforce Pardot Pricing
Growth
$1250
per month
Plus
$2500
per month
Advanced
$4000
per month
Premium
$15000
per month

Features

Act-On Features
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • SEO & Keyword Tracking
  • Web Analytics
  • Revenue Reports
  • Dashboard
  • Email Reports
  • Campaign Monitoring
  • Lead and Opportunity Tracking
  • Data Analytics
  • Lead Scoring
  • Account Management
  • Subscription Management
  • Discount/Promotion Management
Salesforce Pardot Features
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • SEO & Keyword Tracking
  • Web Analytics
  • Revenue Reports
  • Dashboard
  • Email Reports
  • Campaign Monitoring
  • Lead and Opportunity Tracking
  • Data Analytics
  • Lead Scoring
  • Account Management
  • Subscription Management
  • Discount/Promotion Management

Pros & Cons

Act-On Pros & Cons
Pros
  • It has a timeline that helps me a lot in completing my projects on time
  • It keeps me and my team organized
  • It literally has determined the future of marketing automation.
Cons
  • It is a little problematic regarding its layout
  • The buttons are not attractive.
Salesforce Pardot Pros & Cons
Pros
  • Salesforce offers among the most predictable, well-incorporated and feature packed CRM I have come across in my consulting and admin roles in various organizations
  • Also, it is extremely customizable, it assists organizations in monitoring details pertinent to sales, provides custom reports that give corporations business analytics the ability to know where to better a sales process, and the learning curve is very mild.
Cons
  • It is slow, the work is inconsistent, adding files is difficult, query editor working is not good, and outdated design.

Reviews

Act-On Reviews
Top Favorable Review
G
Gwen
Reviewed on Jul 2, 2021

It allows me to be in contact with my prospects. I love this tool and recommend it to all!

It has a timeline that helps me a lot in completing my projects on time. It keeps me and my team organized. It literally has determined the future of marketing automation.

There are some issues we are constructively facing within the program. They should inform us at least before performing any change or update.

Top Critical Review
T
Thomas
Reviewed on Jul 2, 2021

It is a stunning platform for marketing automation.

An easy-to-use tool that can be taught easily too.

It is a little problematic regarding its layout. The buttons are not attractive.

Salesforce Pardot Reviews
Top Favorable Review
H
Hilda
Reviewed on Jul 2, 2021

Business enterprises can use client data and account to better client relations, enhance sales and marketing victory and extract business information thanks to this powerful CRM called Salesoforce.

Salesforce offers among the most predictable, well-incorporated and feature packed CRM I have come across in my consulting and admin roles in various organizations. Also, it is extremely customizable, it assists organizations in monitoring details pertinent to sales, provides custom reports that give corporations business analytics the ability to know where to better a sales process, and the learning curve is very mild.

Quite costly for lean enterprises, an increase in the development cost as the implementation process requires plenty of customizations, and no client support.

Top Critical Review
T
Tammi
Reviewed on Jul 2, 2021

I don’t see any pros.

It is slow, the work is inconsistent, adding files is difficult, query editor working is not good, and outdated design.

Alternatives

Act-On Alternatives
8.7
8.6
Salesforce Pardot Alternatives
8.7
8.6
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Act-On vs. Salesforce Pardot: Detailed Comparison

Act-On vs. Salesforce Pardot Top Ratings & Reviews: Act-On

In our rating and review comparison of Act-On vs. Salesforce Pardot, Act-On has 63 user reviews and Salesforce Pardot has 31. The average star rating for Act-On is 4.36 while Salesforce Pardot has an average rating of 4.12. Act-On has more positive reviews than Salesforce Pardot. Comparing Act-On vs. Salesforce Pardot reviews, Act-On has stronger overall reviews.

Act-On vs. Salesforce Pardot Best Features & Functionality: Act-On

Act-On vs. Salesforce Pardot both offer a strong set of features and functionality including Reporting & Analytics, Supported Channels, Customizable Items, Integration Options. In our feature comparison of Act-On vs. Salesforce Pardot, Act-On offers more of the most popular features and tools than Salesforce Pardot.

Act-On vs. Salesforce Pardot Best Pricing: Act-On

In our pricing comparison of Act-On vs. Salesforce Pardot, Act-On's pricing starts at $1100/month and is more affordable compared to Salesforce Pardot's starting cost of $1250/month.

Act-On vs. Salesforce Pardot Best Usability: Act-On

Our comparison of Act-On vs. Salesforce Pardot shows that Act-On scores higher in usability for ease of use, quality of support, ease of admin. Salesforce Pardot scores higher in meets requirements, learning curve, setup & support, but Act-On has the best scores overall for system usability.

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