Act-On vs. Sailthru: Which is Best? - Wheelhouse

Act-On vs. Sailthru: Which is Best?

Act-On vs. Sailthru Best Overall: Act-On

In our comparison of Act-On vs. Sailthru, Act-On is the best option with a higher overall Wheelhouse Score. Wheelhouse Score uses a combination of feature and pricing comparison data, average user ratings, and editorial reviews to score software vendors on a scale of 1-10.

Quick Info

Act-On Quick Info
WH Score:
8.5
Pricing Score:
7.7
Feature Score:
7.8
Usability Score:
8.0
Company Size:Small Business, Mid Market
Platforms:
Sailthru Quick Info
WH Score:
8.1
Pricing Score:
7.4
Feature Score:
7.6
Usability Score:
7.6
Company Size:Small Business, Mid Market
Platforms:

Pricing

Act-On Pricing
Professional
$1100
per month
Enterprise
Contact Us
Sailthru Pricing
Price Range
Contact Us

* Vendor does not share prices.

Features

Act-On Features
  • Keyword Tracking
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • Web Analytics
  • Revenue Reports
  • Dashboard
  • Email Reports
  • Campaign Monitoring
  • Lead and Opportunity Tracking
  • Data Analytics
  • Lead Scoring
  • Customer Lifecycle Management
  • Discount/Promotion Management
  • Virtual Event Planning
Sailthru Features
  • Keyword Tracking
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • Web Analytics
  • Revenue Reports
  • Dashboard
  • Email Reports
  • Campaign Monitoring
  • Lead and Opportunity Tracking
  • Data Analytics
  • Lead Scoring
  • Customer Lifecycle Management
  • Discount/Promotion Management
  • Virtual Event Planning

Pros & Cons

Act-On Pros & Cons
Pros
  • It has a timeline that helps me a lot in completing my projects on time
  • It keeps me and my team organized
  • It literally has determined the future of marketing automation.
Cons
  • It is a little problematic regarding its layout
  • The buttons are not attractive.
Sailthru Pros & Cons
Pros
  • Customer service is great , email optimization and continues to improve based on customers' feedbacks.
Cons
  • The absence of API support for seamless integration with external systems adds complexity to this process, making it more challenging than anticipated.

Reviews

Act-On Reviews
Top Favorable Review
G
Gwen
Reviewed on Jul 2, 2021

It allows me to be in contact with my prospects. I love this tool and recommend it to all!

It has a timeline that helps me a lot in completing my projects on time. It keeps me and my team organized. It literally has determined the future of marketing automation.

There are some issues we are constructively facing within the program. They should inform us at least before performing any change or update.

Top Critical Review
T
Thomas
Reviewed on Jul 2, 2021

It is a stunning platform for marketing automation.

An easy-to-use tool that can be taught easily too.

It is a little problematic regarding its layout. The buttons are not attractive.

Sailthru Reviews
Top Favorable Review
W
William
Reviewed on Jul 2, 2021

Sailthru is an ESP that pays close attention to what its users have to say and adapts its platform as a result. It offers exceptional customer service and CSMs, as well as great email optimization and testing capabilities. Dynamic customization might be challenging to utilize, and reporting can be a bit tedious.

Customer service is great , email optimization and continues to improve based on customers' feedbacks

The reporting is a little cumbersome and use of dynamic personalization was a bit difficult.

Top Critical Review
L
Laurel
Reviewed on Jul 2, 2021

From automated email servers to batch and flash mailings, Sailthru empowers our email team to streamline operations. The platform's capabilities have proven invaluable in delivering personalized emails to diverse lists, eliminating the need for manual composition.

The platform's ability to capture crucial details such as preferences, email interactions, purchase patterns, and more contributes to building long-term connections and, ultimately, sustained profitability.

The absence of API support for seamless integration with external systems adds complexity to this process, making it more challenging than anticipated.

Alternatives

Act-On Alternatives
8.7
8.6
Sailthru Alternatives
8.7
8.6
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Act-On vs. Sailthru: Detailed Comparison

Act-On vs. Sailthru Top Ratings & Reviews: Act-On

In our rating and review comparison of Act-On vs. Sailthru, Act-On has 63 user reviews and Sailthru has 14. The average star rating for Act-On is 4.36 while Sailthru has an average rating of 4.07. Act-On has more positive reviews than Sailthru. Comparing Act-On vs. Sailthru reviews, Act-On has stronger overall reviews.

Act-On vs. Sailthru Best Features & Functionality: Act-On

Act-On vs. Sailthru both offer a strong set of features and functionality including Reporting & Analytics, Supported Channels, Customizable Items, Integration Options. In our feature comparison of Act-On vs. Sailthru, Act-On offers more of the most popular features and tools than Sailthru.

Act-On vs. Sailthru Best Pricing: Sailthru

In our pricing comparison of Act-On vs. Sailthru, Sailthru's pricing starts at N/A/month and is more affordable compared to Sailthru's starting cost of N/A/month.

Act-On vs. Sailthru Best Usability: Act-On

Our comparison of Act-On vs. Sailthru shows that Act-On scores higher in usability for ease of use, learning curve, setup & support, quality of support, ease of admin. Sailthru scores higher in meets requirements, but Act-On has the best scores overall for system usability.

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