Act-On vs. Campaign Monitor: Which is Best? - Wheelhouse

Act-On vs. Campaign Monitor: Which is Best?

Act-On vs. Campaign Monitor Best Overall: Act-On

In our comparison of Act-On vs. Campaign Monitor, Act-On is the best option with a higher overall Wheelhouse Score. Wheelhouse Score uses a combination of feature and pricing comparison data, average user ratings, and editorial reviews to score software vendors on a scale of 1-10.

Quick Info

Act-On Quick Info
WH Score:
8.5
Pricing Score:
7.7
Feature Score:
7.8
Usability Score:
8.0
Company Size:Small Business, Mid Market
Platforms:
Campaign Monitor Quick Info
WH Score:
8.1
Pricing Score:
7.5
Feature Score:
7.4
Usability Score:
7.5
Company Size:Small Business, Mid Market
Platforms:

Pricing

Act-On Pricing
Professional
$1100
per month
Enterprise
Contact Us
Campaign Monitor Pricing
Basic
$9
per month
Unlimited
$29
per month
Premier
$149
per month

Features

Act-On Features
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • SEO & Keyword Tracking
  • Web Analytics
  • Revenue Reports
  • Dashboard
  • Email Reports
  • Campaign Monitoring
  • Lead and Opportunity Tracking
  • Data Analytics
  • Lead Scoring
  • Discount/Promotion Management
  • Campaign Orchestration
  • Virtual Event Planning
Campaign Monitor Features
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • SEO & Keyword Tracking
  • Web Analytics
  • Revenue Reports
  • Dashboard
  • Email Reports
  • Campaign Monitoring
  • Lead and Opportunity Tracking
  • Data Analytics
  • Lead Scoring
  • Discount/Promotion Management
  • Campaign Orchestration
  • Virtual Event Planning

Pros & Cons

Act-On Pros & Cons
Pros
  • It has a timeline that helps me a lot in completing my projects on time
  • It keeps me and my team organized
  • It literally has determined the future of marketing automation.
Cons
  • It is a little problematic regarding its layout
  • The buttons are not attractive.
Campaign Monitor Pros & Cons
Pros
  • Segmentation and personalization.
Cons
  • None.

Reviews

Act-On Reviews
Top Favorable Review
G
Gwen
Reviewed on Jul 2, 2021

It allows me to be in contact with my prospects. I love this tool and recommend it to all!

It has a timeline that helps me a lot in completing my projects on time. It keeps me and my team organized. It literally has determined the future of marketing automation.

There are some issues we are constructively facing within the program. They should inform us at least before performing any change or update.

Top Critical Review
T
Thomas
Reviewed on Jul 2, 2021

It is a stunning platform for marketing automation.

An easy-to-use tool that can be taught easily too.

It is a little problematic regarding its layout. The buttons are not attractive.

Campaign Monitor Reviews
Top Favorable Review
W
William
Reviewed on Jul 2, 2021

I can gather consumer information and send incredibly targeted emails with Campaign Monitor's segmentation and personalization tools, which effectively engages our audience. Although it was first difficult, we were able to integrate with several on-premise pre-built apps with the assistance of third-party service providers.

Segmentation and personalization

Integrating with some on-premise pre-built apps can be challenging.

Top Critical Review
B
Betty
Reviewed on Jul 2, 2021

A user-friendly email marketing tool like this makes it easy and speedy to create customized emails, automate responses, and deliver campaigns that are suitable for mobile devices.

Personalization, auto email responses and mobile templates

None

Alternatives

Act-On Alternatives
8.7
8.6
Campaign Monitor Alternatives
8.7
8.6
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Act-On vs. Campaign Monitor: Detailed Comparison

Act-On vs. Campaign Monitor Top Ratings & Reviews: Act-On

In our rating and review comparison of Act-On vs. Campaign Monitor, Act-On has 63 user reviews and Campaign Monitor has 16. The average star rating for Act-On is 4.36 while Campaign Monitor has an average rating of 4.06. Act-On has more positive reviews than Campaign Monitor. Comparing Act-On vs. Campaign Monitor reviews, Act-On has stronger overall reviews.

Act-On vs. Campaign Monitor Best Features & Functionality: Act-On

Act-On vs. Campaign Monitor both offer a strong set of features and functionality including Reporting & Analytics, Campaign Management, Lead Management, Supported Channels, Customizable Items, Integration Options, Campaign Types. In our feature comparison of Act-On vs. Campaign Monitor, Act-On offers more of the most popular features and tools than Campaign Monitor.

Act-On vs. Campaign Monitor Best Pricing: Campaign Monitor

In our pricing comparison of Act-On vs. Campaign Monitor, Campaign Monitor's pricing starts at $9/month and is more affordable compared to Act-On's starting cost of $1100/month.

Act-On vs. Campaign Monitor Best Usability: Act-On

Our comparison of Act-On vs. Campaign Monitor shows that Act-On scores higher in usability for ease of use, learning curve, quality of support, ease of admin. Campaign Monitor scores higher in meets requirements, setup & support, but Act-On has the best scores overall for system usability.

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